Just saw it today in today's mint last page. Vodafone
_________________ Limca Recent Ad campaign _________________
After carrying freshness in the ads, Limca is now set to quench your "Pyaas"
Yes, this is the new Limca ad staring Kareena kapoor.
The idea for the new campaign "Pyaas Badhao" springs from the fact that we generally get very complacent and satisfied with what we have achieved in life, be it big or small. Though the bottom line is a little preachy, the brand tries to achieve this in a lighthearted way.
Limca as a brand stands for great thirst-quenching and rejuvenation. The new campaign for 2012, 'Pyaas Badhao', takes it to the next level - first increase your thirst and then quench it with Limca! We feel this will be inspiring and stimulating for our consumers. We have explored a more meaningful take on 'freshness' this time, going beyond instant satiation to a life changing, inspiring force.
Kareena Kapoor joins the brand as the new ambassador in propagating this message to its consumers. Charming, vivacious, popular with India's youth, she is a great fit for the brand. She symbolizes this fresh, inspiring, spontaneous energy and we feel she brings out our brand ethos perfectly and being an achiever in her own right, she carries the new message with immense credibility.
Apart from television, the campaign will include out-of-home, radio, digital media and on-ground events in key Limca markets.
Let us see how will Limca sales perform after this ad campaign picks momentum.
Ok, one of my favorite advertising campaigns is that of Cadbury. Here is the timeline how Cadbury slowly penetrated in the market and in different segments.
The Advertising Message...
Chocolates have usually been viewed as something meant only for children. Perhaps realizing that children would be attracted to any chocolate, irrespective of the brand, CIL targeted adults with their advertising since the early 1990s. Most, if not all, of Cadburys advertisements in India feature people over 18 years of age.
The message that CIL seems to be attempting to put across is this: In every adult, there is a child - let that child express itself, give in to temptation, and satisfy his or her desire to sink teeth into a smooth, creamy, delicious chocolate.
Cadburys multi-award winning campaign - The Real Taste of Life - launched in the 90s attempts to capture the child like spontaneity in every adult. From the old man offering his wife a Dairy Milk chocolate to the dancing girl in a crowded stadium, all reflect the impulsiveness and the spontaneity of the child in the adult.
Cadburys Perk, the light snack, addresses the hungry child in every adult, as exemplified by the bride who nibbles at a Perk under her pallu. Cadburys Dairy Treat conveys its message through the mother who refuses chocolates and other treats to her son, till Dairy Treat comes along and quickly changes her opinion about chocolates.
Catchy lines such as The Real Taste of Life, Khane Walo Ko Khane Ka Bahana Chahiye, or Reach for the Stars, are also used extensively, and to good effect in Cadburys advertisements.
Television, the print media and posters have been the main media of communication for Cadburys advertisements. However, with their understanding of the peculiarities of the Indian market, CIL has also explored many new ways of getting their message across to the consumers.
Sheet Metal Dispensers: This purple salesperson for Cadburys is found in almost every shop stocking their chocolates. Since it is placed on the cash counter, its design offers visibility, ease of vending, and protection from the elements. It is also placed in the most appropriate position to cater to the impulse buyers. This first from CIL has become so popular that is now the standard design for all chocolate manufacturers.
Visicoolers: Visibility for chocolates drops in the summer, as they disappear into the refrigerator. In high throughput outlets, the visicooler serves the need for cooling while still maintaining the visibility of the product.
Jars: These are provided to small outlets, where they are prominently displayed.
Vending machines: These high visibility machines are provided at busy locations.
Presence in Amusement Parks: Cadburys also maintains a presence in many amusement parks across the country, strengthening the association of its chocolates with fun occasions.
Cadburys strategy to attract consumers is somewhat unique in a sense, instead of focusing on the product, it seeks to tap into emotions normally associated with chocolates.
They have also adapted their strategies to the unique demands of the Indian retail sector. The strategy has clearly proved successful, as they have been able to build and maintain a leadership position in the market with many loyal customers.
More campaigns to be posted...Stay Tuned !!! 😃
just saw this news item in ET today so thought i should share it here on this thread.
here are the links for the same.
Brand Equity Agency Reckoner 2011: India's best Advertising & media agencies 2011 - The Economic Times
Brand Equity Agency Reckoner 2011
This thread is for all the advertising enthusiasts out there.
The biggest of the brands are known by their advertising. Advertising comes directly to you through multiple channels. Had there been no advertising, there had been no multi dollar business.
Take Salman Khan or ZooZoos. Advertising leaves a long lasting impression on the viewer and helps in strengthening the brand image in consumer mind-space.
So, this thread is meant for all the good and bad advertisement strategies adopted by the big names. Not only that. What have been the strategy of a brand when they pay crores to a Bollywood star? How is the message communicated through the advertisements and targeted towards which target segment? Why is advertising important along with sales and distribution?
Many questions, one thread. . .
Pour in with your favorite advertisements and we will discuss the probable strategy behind that. .