XLRIas Marketing Fair completes its 27th Lap While Investor Mela Makes Its Debut

The 27th edition of XLRI Jamshedpur’s Marketing Fair concluded successfully on Sunday 22nd Janauary 2006. The event held on the XLRI grounds at Jamshedpur also had the National Investor Mela being held alongside the Marketing Fair. Around 3500 people visited XLRI to be a part of the fair.

This year students of XLRI solved key research problems from Hindustan Lever, Coke, Pepsi, Nestle and TATA Tinplate. A glimpse in the history of the marketing fair boasts of several successes. These include VIP, Brooke Bond, and ITC’s biscuit foray. The meet was organized to create awareness among the masses and to address grievances of the retail investors. Genuine grievance cases supported by documentation will be forwarded to respective companies for quick redressal. The meet saw participation from leading financial intermediaries of the country like State Bank of India, Punjab National Bank, ICICI Bank, ICICI Prudential, ShareKhan, Bajaj Alliance, and Bank of India.

All the 3500 people visiting the meet a received a handbook to help them in making sense of the deluge of financial products in retail finance. Rakesh Vyas, Secretary, Finance Association at XLRI said that close to 500 research forms were filled today by the team of students who are helping in doing this first of its kind research in financial risk aversion. No other B-school has ever ventured in this field till date.

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