The first prize was sponsored by Mr Arun Sehgal & Mrs Chhaya Sehgal, the founders of Winning Edge and alumni of JBIMS. The Chief Guest for the event was Mr Harshid Rajan, Director Gammon India. The teams devised their own strategies to sell the various products to maximize their profits and Return on Investment (ROI). The teams were evaluated on ROI, profits and total sales. There were prizes for the most effective strategy, innovative enterprise name and the most exciting experience.
Devina Jaca from the winning team said “It was our first sales experience and we were actually amazed by the way we convinced our prospective clients. In all, the Marketing Maestro was a fun event, filled with varied experiences I would cherish for long!” According to Chandan Roy whose team was the first runner up, aThe marketing maestro not only taught me the abc of marketing but also how to use the perfect blend of attitude, body language and confidence to deliver when it matters the most. And since I intend to specialize in marketing, it was a great learning experience in all aspects.a