MICA to host its annual brand management festival from October 25 to 28, 2007

MICANVAS is considered to be one of the premier management institute events in the country, attracting participation from some of the best B-Schools, like the IIMs, ISB, XLRI, MDI and FMS amongst others. In addition to post-graduate institutes, MICANVAS also invites some of the brightest minds from the best graduate courses in the country. MICA is also one of the few institutes that invites corporate participants, which not only allows young minds to learn from them, but also for the corporates to see and compete with fresh talent. Prominent industry professionals such as Santosh Desai of Future Brands, Harsha Bhogle of ESPN-Star, Prahalad Kakkar of Genesis, Vinita Bali of Britannia Foods and Bhaskar Bhat of Titan have graced the event in the past.

This year, MICANVAS brings to its audience “The Third Awakening – Brand India Resonates”. The theme has evolved much like our country itself. Following the first two waves of its evolution as a young nation – those of Independence and liberalization, India’s achievements over the past decade have left the world looking at it as a business hub, tourism destination, and increasingly, as a brand. This years’ MICANVAS aims to explore how young minds can leverage this brand and build on it to help the nation become an intellectual powerhouse.
MICANVAS goes global, as for the first time ever an International Day will be organized. Students from the UK, USA, France, Singapore and Australia will be attending the event, providing them a unique platform to interact with their Indian counterparts. This is a pioneering effort by MICANVAS to encourage participation from outside the country. The International Day will be held on the 25th of October 2007.

With its emphasis on creativity, out-of-the-box thinking and management acumen, participants at MICANVAS are exposed to a wide variety of talent, challenges and learning. For four days, the campus resonates with the culture of brands, salsa, the spirit of competition, and this year, with the vibrancy and spirit of India!

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