MICA to hold Brand Management festival, MICANVAS

MICANVAS 2007 presents “The Third Awakening – Brand India Resonates”, a full four day culmination of all that our proud nation stands for – the culture, the vivacity and the intellectual capital. Starting on the 25th of October, MICANVAS opens, for the first time ever, with an International Day, a tribute to Brand India. With participants both from India and abroad, this is a once in a lifetime chance as students to pit your brains against the best from across the world.

Test your skills as managers, as MICANVAS will then put you to the grindstone on October 26, 27 and 28, 2007 with formal events ranging from B-plan contests, Case Studies and Strategy Games to debates, paper presentations, communication plans and game theory games. And if that weren’t enough, there’s more in the form of quizzes, negotiations and tests to find the best. And if you still can’t get enough, there’s the salsa workshop, film workshop and a midnight treasure hunt to keep you grounded at the MICA campus!

The nights will find respite for your brains, but a challenge for your feet. Get ready to scream, shout and jump it out with rock bands “Parikrama” and “Zero” hitting the grounds of MICA on October 27, 2007. With heart thumping and ear splitting music, get ready to be blown off your feet as the bands play into the night. And there’s more. Come back on the night of the 28th to an altogether different tune, as the melodies of “Strings” sets you swaying under the starlight night.

Ahmedabad will not miss out, so make sure you don’t either.

27th Oct: Parikrama and Zero
28th Oct: Strings

Time: 9:00 pm onwards

Venue: MICA Grounds

Tickets available: @ all Café Coffee Day outlets
Or contact Shriharsh @ 9979099022

For further details, contact:


Shreeja Das: 9979260904

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