Great Lakes organises Dr Philip Kotleras visit to India

Dr. Philip Kotler will be in India on an invitation from Great Lakes to address the participants of the seminar titled ‘Marketing Mantras’, in Chennai on July 17, 2006, in Bangalore on July 18, 2006 and in Mumbai on July 20, 2006.

The event will be attended by the various prominent personalities of the Indian corporate world. Dr. Philip Kotler would share his insights on the future of marketing and the changing economic landscape, which has been fundamentally altered by globalization and technology. He would also be addressing the gathering on; skill requirements for successful marketing managers, how the marketing departments of organizations would look in the future and developing new marketing skills, in the era of globalization and technology advancements; and his thoughts on Sales & Marketing, as outlined in the latest issue on Harvard Business Review, ‘Ending the War between Sales & Marketing’. During this visit to India, Dr. Kotler will also meet prominent corporate personalities and renowned corporate leaders.

Speaking on this occasion, Dr Bala Balachandran, Founder and Honorary Dean, Great Lakes Institute of Management said, “We, at Great Lakes, are honored to work closely with Dr Philip Kotler. Great Lakes Institute of Management and its students will play a major role in Dr Kotler’s research, to focus on Indian industries and the synergy between technology and marketing, specifically in the context of IT Industry. Similarly, through the seminars in Chennai and Bangalore, we hope to extend a lifetime opportunity for corporate entities and students as well, to meet and interact with the marketing guru.”

Dr Kotler has done his PhD in Economics focusing on the agricultural economy of India. He will play an active role in Great Lakes’ research activities, to reestablish his association with this country and to reinforce his relationship with Great Lakes, where he is a member of the Academic Advisory Council.

Dr. Philip Kotler is one of the world’s foremost experts on the strategic practice of marketing, voted ‘The First Leader in Marketing Thought’ by the American Marketing Association. He has written over 56 books, including ‘Marketing Management’, ‘The Marketing of Nations’ and ‘Principles of Marketing’ and numerous articles in leading journals, including the Harvard Business Review. Dr. Kotler has been a consultant for different companies such as IBM, General Electric and Motorola in the areas of marketing strategy and planning, marketing organization and international marketing. The seminars are on July 17, 2006 at Le Meridien, Chennai, on July 18, 2006 at Le Meridien, Bangalore and on July 20, 2006 at Hilton Towers, Mumbai. Registration fee is applicable.

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