Great Lakes Institute of Management to set up own campus

The new campus will be a sophisticated, full fledged one with all modern amenities. The institute plans for a total built up area of 1,80,000 sft and out of it 1,25,000 sft will done in the first phase. The campus would be a complete residential one with facilities like hostels, amphitheatres, electronic classrooms, auditorium, staff quarters and spacious playgrounds. The design of the building is ready and The Institute plans to start the construction activity in couple of months and wishes to start complete operations by 2008 academic year.

New Chair Professorships
Great Lakes Institute of management, which was started by illustrious academicians of US along with the support of Indian Industry bigwigs, aims to become an Institute of excellence in Management education in India with in 2 years. While the new campus infrastructure catapults the learning ambience, the institute is also focusing on the enhancement of its knowledge capital by taking new faculty on board. In addition to the existing chair professorships, Great Lakes announced few more Chair professorships. Mr Gopal Srinivasan, MD of TVS Electronics and Mr KB Chandrasekhar, Chairman of Jamcracker Inc donated Rs 1 Crore each for setting up the prestigious chair professor ships in two domains. Three more chairs in the areas of Finance& Banking, Infrastructure, and technology are also on the cards.

Marketing Focused school
The Institute, during the visit of the marketing legend, Dr Phil Kotler, announced that it has identified its core competence in the area of marketing and that it aims to become a marketing focused school. With this, Great Lakes is following the footsteps of premier US B-Schools which are known have focus in one area. Its no wonder that Great Lakes, which is closely associated with Kellogg chose to become marketing focused school.

Giving the rationale for focus on Marketing, Prof Sriram, executive director, said that Great lakes has an unparalleled intellectual support from the illustrious marketing professors of the world. The legendary Dr Philip Kotler visited Great Lakes and will be associated with research for the next 5 years to support the center in all forms. Dr Seenu V Srinivasan, the Adams distringuished professor of Marketing Research of Stanford University, regularly teaches here. In addition to them, Dr Paul Prabhaker, the Dean of the School of Business and Economics. Fayetteville State University, North Carolina, has keen involvement in the operations of the institute.

To take marketing focus much further, Great Lakes, along with DrPhilip Kotler, announced setting up of “Kotler-Srinivasan Center for Marketing Research” for enhancing marketing based research in India. This center receives financial as well as Knowledge support from both the stalwarts on which the center is named. A member of the Academic Advisory Council of Great Lakes, Dr. Kotler is involved with their key research projects at this B-School. This center is the second research center for the school, which already houses Yale-Great Lakes Center for Management Research, promoted jointly by Yale University.

About Great Lakes Institute of Management
Great Lakes Institute of Management, a Management school started in partnership with US based schools, aims to seek, mould, polish and develop leaders with changing times. The institute has adapted the best features of the American management education adapted to the Asian values and ethos. With the commitment and focus as enunciated here, their objective is to offer world-class program, designed to help each student realize their full potential. Great Lakes Institute of Management recognizes that India tomorrow will be shaped by entrepreneurs who can creatively leverage knowledge, skill sets, business processes, technology and intellectual capital.

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