B-school roundup: IMI to hold Annual Marketing Summit, IIM Shillong’s Niveshak completes a year and VGSOM’s Founder interacts with students

SRIJAN 09 – IMI’s Annual Marketing Summit

SRIJAN09, the marketing summit of International Management Institute, New Delhi to be held on August 28 and 29, 2009 will provide an opportunity for the young managers to assimilate, learn and implement the concepts and to understand the cycle of idea evolutions in different companies. The panel discussion spanning two days are divided into four domain specific clusters as

IT: Marketing Bugs Plaguing IT
FMCG: The Weak Links In Marketing Of Products
Telecom: Marketing Cacophony In Connection Between Products And Customers
Financial Products: Bearish Waves Creating Marketing Storms

The speakers on the panel will include eminent speakers such as Vineet Durani, Brand and Marketing strategy, Microsoft, Harsh Junega, VP Tata Teleservices, Sanjay Jha, VP, OLPC India.

A student competition for writing a background research on each of the panel topics received response of more than 170 entries comprising of the students of top B-schools of India. Best two teams who have been shortlisted for each session will be presenting their views in front of the speakers of the respective sessions, who will also be acting as the jury.

All these activities will evolve ideas of making a difference and preparing a recipe for managerial excellence through dream, belief and passion.

The event is a marvelous opportunity for the corporate community in practice, the teachers and the fertile minds to interact with the ‘jewels’ and discover what made them shine! The comprehensive details of the event are available on www.imi.edu and www.imisrijan.com.

IIM Shillong hosts first anniversary of monthly finance magazine ‘Niveshak’

IIM Shillong, on August 24 hosted Jeerp Linneman, former Editor in Chief of the Reuters group and Prabhat Sawain, President of the Shillong Lajong football club for the Anniversary Edition release ceremony of IIM Shillong’s Finance magazine, ‘Niveshak’ and also to address the students. ‘Niveshak’ is the monthly finance magazine at IIM Shillong that publishes articles related to finance contributed by students from b-schools across India, including the IIMs, XLRI etc. Also present at the occasion were Professor SS Sarkar, faculty mentor for Niveshak, Lt.Colonel Matthew Thomas, Chief Administrative officer at IIM Shillong and Professor D K Agarwal, Dean (Academics) and Chairman of the PGP program.

Mr. Linneman, a noted figure in the world of media was the Chief Editor of the Reuters newsgroup from 2001 to 2006 and also was the chief architect in the founding of the Times Now channel in association with the Times of India group. Mr. Sawain is the president of the Shillong Lojong FC, the football team from Shillong.

The release of the finance magazine of IIM Shillong, ‘Niveshak’ (the intelligent investor) was the highlight of the event. The magazine, currently circulated in the top 50 B- schools of the country with articles from students in around 39 B-schools of the country is a symbol of the tremendous progress that IIM Shillong has made within the first year of its establishment. A completely online magazine, the ‘Niveshak’ led by Mr. Biswadeep Parida, second year student of the PGP program and his team, has managed to garner a huge following in this short span of time. The magazine is a completely student driven activity with everything from the designing and editing to the distribution done in house. The website iims-niveshak.com has also become a national forum for B-schools to discuss current issues related to finance.

The guests interacted at length with the students of the PGP program and discussed topics as varied as upcoming trends like social media to ideas for development of football in India. Linneman spoke about the state of the news media in India and the lack of fit that exists between journalism and management parse. Sawain focused on the sports dimension and talked of the evolution of football in the North East and the Shillong Lajong club that is currently being partnered by IIM Shillong in their effort to win the I-league.

MoU signed between First India School of Business and London School of Management

A memorandum of understanding (MoU) was signed between Gurgaon based First India School of Business (FISB) and London School of Management, London (LSM) for partnership in management education by Mr. Kamlesh Vyas, Director, FISB and Dr Sarwan Kang, Director of Marketing (International Projects), LSM at FISB on August 24. Also present on the occasion were Mr. Roger Gardiner, registrar, LSM and students and faculty members of FISB.

Besides assisting each other in providing quality management education to their students, the association will include student exchange, certificate level courses for students of both the institutes, faculty exchange programs and joint management development workshops.

Addressing the gathering, Dr Kang said that the association between LSM and FISB will offer the students in India and Europe opportunities to study both in India and England. The first batch of MBA students from FISB will visit London in August next year for their certificate program where they will undertake modules with LSM faculty, go for industry interactions and take up student workshops.

Vyas announced that LSM and FISB will jointly design courses. In future FISB and LSM students will be able to study at London and Gurgaon respectively.

Vinod Gupta visits VGSOM Kharagpur

“So how are you liking the School,you are our customers, if you need anything that we can do, we’d be sure to help you”, said Vinod Gupta, the founder of VGSOM and currently founder and Chairman of InfoUSA, Inc, USA on August 18, 2009 at VGSOM, Kharagpur.

Gupta answered students’ queries with ease and provided insights on the changing global scenario. On being asked what prompted him to start a b-school in an IIT 16 years ago, he cited the structure of foreign universities where it is common to find a B-school on every campus. He added that today engineers are not restricted to the technical domain but have increasingly proved their mettle in managerial fields as well, with the only area needed to be developed being communication. Thus it is imperative for premium technical institutes like IITs to train future managers and business leaders.

He said that companies look up to the students from IITs in general and VGSOM in particular and the students can reap the benefits of the brand IIT long after they have graduated from there. He also added that after graduation, the students must indulge in endeavors to benefit the society and help in improving the lives of the people. Gupta later said that he envisaged India as an upcoming powerhouse in global education arena and that the future belongs to Indian leaders.

Gupta’s mantra of success for the students was simple, he said, “Do what you like and are passionate about and the rest will follow”. The statement was a befitting conclusion to an insightful and a motivating session.

First guest lecture at VGSOM with R.Ravimohan

The first guest lecture of the new academic session was held at VGSOM on August 2 with R.Ravimohan, Chairman of CRISIL and Managing Director and Region Head (South and Southeast Asia) of Standard & Poor’s.

Speaking on the topic ‘Managing in the volatile, Hi Tech and Global World’, which he called the three new paradigms of the challenges in management, Ravimohan talked in detail about Global Rebalancing, Changing Regulations and how the world is closely connected. He talked about the shift of power from Western countries to emerging economies and how the military power and population are playing a pivotal role in this movement.

Ravimohan described how the laws in one country affects the regulations in other, especially in the time of a crisis by giving an example of the ongoing Oil Crisis and the way it is being used to hedge the danger of investing in dollars.

Ravimohan explained the concepts of Structural Liquidity and Accommodating Monetary Policy Stance to the students and talked about the difference between ‘fundamentals’ and ‘techniques’. Offering his opinions on various topics he said that although the capital required for startups has reduced by 50 percent over the last 20 years, there has been no major technological breakthrough in the last 30 years.

Towards the end of his discussion he suggested that this was the best time to do business as due to the weakening of the dollar all markets are on the same level.

It was a highly satisfying and motivating lecture which was interspersed with interesting questions from the audience. Ravimohan concluded the lecture by welcoming the students to the Business World.

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