Well, a primary reason why ads r being screened is to generate brand recall . As a critical tool of what is known a s Integrated Marketing Communication (IMC) ,the clutter that exists in the market has forced advertisers into using techniques that may be harmful to the millions watching it.For example ,the concept of shock advertising , slowly catching up in India is a process in which nudity is screened all of a sudden and catched the viewer unaware may generate a huge brand recall , but it certainly does catch the consumers attention for all the wrong reasons.
Another crucial reason cud b that the westen advertising fraternity sees Indian advertising in poor light and hence their indian counterparts are forced to take a leaf out of their book completely forgetting the fact that India is culturally more diversified and that a unique way of advertising to the masses in India is inevitable . With cable penetration jus close to 35% of TV viewers ,advertising can b addressed to a much bigger audience thro other media in a sensible way .But the key to all this wud b to educate the advertising ppl
abt the responsibility they hold in moulding the innumerable minds on whom they have a huge influence.