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Prof Abraham Koshy with Dr Philip Kotler (Source: www.akoshy.in) Philip Kotler's book 'Marketing Management', considered to be the bible of marketing for anyone studying an MBA, was launched in its 14th South Asian edition on Wednesday with updated content and case studies themed around 'customer value' ...
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21 Comments
vip3r
The IIMs do have a very potent marketing tool and they us....
06 Nov '12.
knox21ville
thanks pg for deep insight
and kudos
f9lly an Indianised....
06 Feb.
