Wow, after mufasa's reply, the replies just getting more and more critic for Motorola! I don't think many of you like it
; but ya, i would like to know how many of you are actually using a Motorola!
I wont be that harsh on Moto. I would like to point it out that some of you here had mixed the international and Indian reviews, which is not a right way here as the market is very different today.
Moto is known as the excellent engineering innovation company, with strong and consistent process, all highly focussed and efficient thanks to six sigma initiatives, Moto is known for it. It got the mobile technology to world, but thats exactly from where Nokia takes over. Idea and implementation are so different, aren't they?
I agree that Nokia has so large a range, it has features that are easy to use. But that is mass marketer strategy, and Motorola never wanted to be there. Its earliest phones were from Motorola only - the bulky ones weighing in 100 of grams. Then it lost on the track and focussed on the corporate sales only. And all this while Nokia was doing something else, but what?
Ever thought how Nokia launches so many phones one after another? and it replies to comptt so fast! I had a talk with Motorola marketing guy, and he was all praise for Nokia, saying that when Moto launches a low end phone, Nokia launches a one of similar features and similar price tag soon as flange attack, and then it does the thing only the big daddy can do - it decreases the price by big margin! But then again how can they launch a similar set so fast? the answer to both the questions lies in the strategic far sightedness of Nokia. While everybody was crying innovation, Nokia set its eyes on mass scale and to achieve success there you need standardization across production lines, across line extensions. And thats exactly what Nokia has done, it has a framework ready for designs. Just remember, is one of the strong reason of buying a Nokia was because you could charge your phone anywhere and borrow just practically anybody's phone charger! Or was it because you were accustomed to the interface of Nokia phone and you were just too glad that the interface dint change much with your new phone? There you get me!
So guys, I will say its a great lesson for strategy guys. The long term focus pays a lot more than a short term aggression. What Moto needs right now is to clear up its huge huge processes, when a company becomes too process oriented it loses the agility. If Moto was to come up with a competitor of Walkman, it will have to do a complete delivery cycle thoroughly, and in the end the world may have gone forward. This is another question I have been having in head since last few weeks in my head, is it that all process oriented companies who implement a complete and thorough processes, weaken with age? So do we need agile processes? look at GE in another context, these firms are mammoths and not even elephants. So "Can mammoths dance?
PS: I had covered the Motorola announcement of split news at my blog in this post:Marketing Confetti by Jasginder Singh