estranged_gnrs| Says Firstly, stay away from .... Social Media agencies
Kya bhai saab, do you want me to sell pencils on the road?
Alright. Now that I have a bit of time, let me try answering questions. First, a few disclaimers:
1. While I work for a social media agency, I am not going evangelize social media or sell my agency, I will try to answer everything as objectively as possible.
2. It's my firm opinion that social media, if done right, can work wonders for a company.
3. If you're a marketing manager looking to do SMM for your company, send me a private message
Moving on to the questions.
spirit11 SaysWhat are the Technologies that will shape Social Media Landscape?
As more people get onto the internet, the more social media will evolve. And this will happen across two main screens - that of your computer and that of your mobile. With more adoption in India, and the (hopeful) coming of 3G, people want to be connected all the time, and will be able to access videos on their phone (how cool!). Example: Twitter is such a phenomenon globally simply because its platform independent. One doesn't need to be connected to a computer to use it. I don't need to gas on this further, surely.
But, like my boss said, social media will continue to evolve only because humans have an innate need to keep in touch. Tomorrow, FB and Twitter might die, but something else will come in their stead.
spirit11 SaysWhat is the Industry Outlook like?
I'm guessing you mean market for social media in India. There aren't too many specialist agencies in India. Traditional agencies and media planning houses are trying to set up a social media 'wing' (read: two people who know how to use Twitter). But there's still a long, long way to go.
If you're talking about India-specific statistics, then:
1. 8 of the top 15 sites in India are social-media related. Check out Alexa.
2. India is the 2nd most active Tweeting nation in the world: Over 2 million users.
3. There are now 7.1 million Indians on Facebook, a figure that has grown 300% over last year
4. LinkedIn has 4 million users in India
And all these numbers are growing at an exponential clip. Should stabilize in the next couple of years, in my opinion.
spirit11 SaysThe Pros and Cons of being in the Social Media Industry?
1. Dynamic, growing industry. Always something exciting happening, clients actively seek out social media activities now since it's a buzzword.
2. Conceptualizing for social media is genuinely fun if you like social media.
3. There's a coolness factor associated with working with FB, Twitter and all that, no? Cons:
1. The perpetual flak of Rohitji
2. Truth be told, the industry is still in its infancy. Best practices need to be adopted, better methods for text seeding / participation in forums etc need to be adopted in a way that does not become very pushy.
3. All said and done, many clients are still iffy about getting onto social media. And we all know how scared some people are of getting onto digital. To put things in perspective, 2 slots on Bidaai = 6 months of a full social media campaign.
4. There's not too much talent in the industry. Better minds tend to gravitate towards more stable jobs, even in media and advertising. Hence conceptualizing AND executing social media activities becomes a problem.
Right, so that's spirit11's questions. I'll get to the others in a bit...
|spirit11 SaysReading up this these days!- Thanks to Deepak aka chucl_gopal for introducing me to it.
You're welcome, but please spell my ID correctly, no?