Campus Branding initiatives
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hi, Can you throw some light on various campus branding activities (case study competitions etc) and unique initiatives undertaken by FMCG companies at your B-school?
PepsiCo did "meet the indranooyi: branding initiative last yr .. where IIMs and nitie and MDI are participant colleges along with FMS ... also loreal does it every year and ING vysya also planning ot do the same this yr