Athenaeum
Athenaeum is derived from the Greek word Athenion, meaning, the temple of Goddess Athena. Athena is the Goddess of Wisdom and of course civilization itself. The Athenion temple of ancient Greece also symbolized the place where scholars congregated to deliberate and nurture philosophy and thoughts. Welcome to the VI International Management Research Conference, Athenaeum 2012, at BIM. This conference is an endeavor where we plan a confluence of academicians, practitioners, researchers and students to discuss and deliberate topics on contemporary management issues. The theme for Athenaeum 2012 is Innovative Management Strategies for Global Competitiveness and Sustainability. Innovative management strategies are gaining tremendous importance in the era of managerial excellence. It has the potential for long-term maintenance of environmental, economic and social well being. Doing business the sustainable way in a competitive environment is the need of the hour and hence the time for academic and business research to include appropriate parameters in their research models. We, as one of the stakeholders, want to showcase the best business practices and ideas that have a bearing on this broad theme. This year, the VI International Management Research Conference of BIM, Athenaeum 2012, aims at achieving this. Athenaeum 2012 invites original papers from academia and practicing managers in various functional areas of management such as Marketing, Production and Operations, Finance, Human Resource, Systems and other relevant areas like Economics, Psychology, Political Science and others. We invite research papers that discuss best practices in the industry across the globe and (or) original ideas that can further contribute to the body of management research. Papers submitted will either fall under PhD Category or General Category as declared during online registration. Two best papers from each category chosen by a panel of experts will be awarded cash prizes at the Valedictory Function. Research papers from full time and part time research scholars pursuing doctorate degrees or which forms part of PhD thesis are eligible to be listed under PhD Category.