Hi I have a small queiry.I would be joining maruti Suzuki as a senior management trainee in the sales and marketing division. I would be spending the first few years in sales and then probably move on to brand management.I wanted to know after this automobile stint can i jump to consumer durable's or the FMCG sector(HUL,P&G;,Pernod ricard and the likes)???

Can some one please help me out how i should improve my profile...what extra activities i can do to show my interest towards marketing...

It has been discussed earlier as well, we need to do short term industry projects, weekend projects, research papers in sales and marketing and/or some small projects of our own to build the profile for marketing.

pc28 Says

I am a MBA in Marketing from Sikkim Manipal University(just passed out). What is the career scope for me?

We have been discussing this throughout the thread It is something that cannot be discussed college wise. For college specific, please post it on the thread of respective college.

1.Kindly explain in as much detail as possible for you what are can I expect if I study Marketing at SCMHRD(converted) and SIBM(Wait-listed) and where do you guys personally see them nationally for this particular specialization.

2. Have been hearing alot of B2B/B2C, I do understand their basic meanings but can you pls explain which is generally a more preferred one and why. Also kindly explain their basic operational differences.

3.In the starting of this thread it has been mentioned that marketing is also preferred because growth is faster. Does that essentially mean that its easier to get to the absolute top faster if u are a marketing person. I mean can this one point be explained in as much detail as possible.

1. Answer to this will lead to comparison between SIBM and SCMHRD. Sorry, it cannot be responded by us.

2. Preferences between B2B and B2C depends on personal interests. And the operational difference between 2 has already been discussed in initial pages of this thread. Please go through the same and feel free to shoot the query if any doubt persists.

3. No, it doesn't mean so. One's growth in marketing as well is proportionate to the results he/she produces. It is just that generally marketing people are viewed as the direct revenue generators for any company, hence they get more lime light everywhere. This is also linked to the way they need to carry their personality to meet the requirements of being an effective marketing professional.

1)How much difference is really there in an MBA from a tier1 to tier2 institute?

2)How much will my job profile help me in my interviews?

3)Does getting into business analyst profile mean i can only get selected/related profiles after my MBA?Or in other words how will this work-ex be looked at in an MBA college and after that?

4)Which stream of students get business analysts profile after an MBA

1. Difference is just that from tier 1 institute, you will get at step 2 directly of sales and marketing management and from tier 2 institute, you will have to start from step 1.

Apart from this, there is a set of certain profiles that get opened in only tier 1 institutes.

2. Yes, this profile will give you a certain advantage.

3. No, profiles which you can get into will not be restricted to business analyst. This profile of MuSigma will help you everywhere. Need not worry :)

4. Any stream student can get into business analyst profile, it just depends on how you perform and put forth your interests / capabilities in interview.

rower Says

How would an MBA in Marketing and/or operations help me take my career to the next level? Is there any MBA course which clubs marketing and operations? If yes, any top institution?

There is no course that clubs marketing and operations as such. You can go for majors and minors in Marketing and Supply Chain if the college has provision of majors and minors. Otherwise, you can take electives of both the specializations to enhance your knowledge in them simultaneously.

MBA will certainly help you in growing career as it helps to broaden your perspective through different modes of studies used to illustrate concepts in b-schools.

Dear all,
I have been browsing through sites since times immemorial ( :P) looking for information which can help me choose my stream of management. This is not the first, second, third or tenth time that I am going through PG (more than that). But I was stopping myself from getting registered and posting over here as I was yet to zero in onto something or the other.
Let me tell you something about myself. I am a BTech in EEE, and I am currently working in biomass power sector. Past two years, I have equally dirtied my hands in the engineering part and the supply chain/marketing/purchase/sales of biomass. Marketing/sales and supply chain of biomass is crucial for the working of any biomass power plant, even engineering doesn't have a role more crucial than this one. I have been always interested in marketing, and I would have found myself doing MBA in Marketing if it was not for my parents who wanted their son to go for engineering, not for BBA. Right now, I have a Dil of Marketing and a Dhadkan of operations. Now, I have a doubt, rather, a question.
How would an MBA in Marketing and/or operations help me take my career to the next level? Is there any MBA course which clubs marketing and operations? If yes, any top institution?
(I promise you that more questions will follow. First, I would like the answer of an expert on this question.)
P.S.: I have seen a question which somewhat is identical to my question, but i would like to hear an answer taking into account of the situation above.

PPS: I Know I am very, very vague in my questions, but I want to clear the mud off the water, and get a good idea. I am sure there is no other place better than PG. Please dont let me down.

Hello seniors...
I have got an offer from Mu-Sigma as a business analyst.Now i had planned to join an MBA college and pursue marketing this year itself,but since i din't get the required percentile(and not getting any top 20 college),i am thinking of having another go next year.I have some general queries which have been in my mind since quite some time,Hope some1 helps me.
1)How much difference is really there in an MBA from a tier1 to tier2 institute?I have been forced to think about this issue this year!!!(As in should i settle for tier2 institute which gives me a good ROI or is tier1 worth giving a shot?I am very confident of a good performance as i have been consistently good in mocks)

2)How much will my job profile help me in my interviews?I mean is this profile good and will help me in my pursuit next year ,specially in the interviews??(Now this is not really the reason i took up the job but if it helps then it would be great)

3)Does getting into business analyst profile mean i can only get selected/related profiles after my MBA?Or in other words how will this work-ex be looked at in an MBA college and after that?

4)Which stream of students get business analysts profile after an MBA(I am assuming that they would obviously be getting better profiles after doing an MBA)

Long post,but any reply would be appreciated(Or if you can direct me to any related thread it would be great):)

Hello Seniors,

Well I have been stalking the forum for quite some time and I must say this might be one 1 of the threads which I would be subscribed to for a lifetime :mg

But I do have some doubts as well.

1. Kindly explain in as much detail as possible for you what are can I expect if I study Marketing at SCMHRD(converted) and SIBM(Wait-listed) and where do you guys personally see them nationally for this particular specialization.

2. Have been hearing alot of B2B/B2C, I do understand their basic meanings but can you pls explain which is generally a more preferred one and why. Also kindly explain their basic operational differences.

3. In the starting of this thread it has been mentioned that marketing is also preferred because growth is faster. Does that essentially mean that its easier to get to the absolute top faster if u are a marketing person. I mean can this one point be explained in as much detail as possible.

@IIM-ACL: I kno it will take a loooong time to type soo much but its important for ALOT of ppl out there to understand the same. Thanks in advance for your time and effort

I am a MBA in Marketing from Sikkim Manipal University(just passed out). What is the career scope for me?

My name is RAGHU..people out here are talking about worst profile terribly upset by performance on there past...but after hearing mine they might feel good and also motivated.... Here i come up with my disgusting marks..
10th 60.66
12th 52.67:bang head:
Graduation(Mumbai university)--51
I have two years gap in my education..one of the most awe full things in my profile.. I failed in my graduation twice and finally on third attempt i managed to clear it with 51 percent.. I cleared my grads on 2011.. After that i thought of putting my heart n soul to my CAT preparation...WAs preparing really well... my mocks scores wer from 70 to 80 percentile..But during my D-Day i got frustrated and performed horribly...landed up wit only 40 percentile...Was totally shattered..Then came MH-CET...i don't know was it my bad luck or god was testing me...MH-CET was one of the most toughest paper in history of MH-CET...again horribly performed.. now i m highly demotivated and totally upset... I feel my life is over.. after talking to lot of my friends and seniors they advised me to join for software testing course...So in order to take up one decent job i have joined that course..totally disappointed wit my life.. but i have only one light tat i wil get a decent job after this course.. Now peers please help me out..i have to do MBA becz tat has always been my passion..i want to build a career in marketing line..
Can some one please help me out how i should improve my profile...what extra activities i can do to show my interest towards marketing...Help me peers ...pls

shishirpratik Says

so my question is , after passing from IMT nagpur and gaining some experience, do i will get any oppurtunity to work with good brand like HUL, PG, johnson n johnson,or they only consider only the premiere institute guys ,matters not how much experience u have?

Buddy

To be true, it would be tough.

Major reasons being:

1. If you get into B2B marketing after MBA, it would be tough to switch to B2C marketing especially in companies mentioned by you. Because they generally prefer people with relevant work ex in B2C S&M; domain or a fresher from one of the colleges which are their favourites for recruitment. Neither of the 2 shall be applicable in your case if you get into B2B marketing profile from college.

2. However, if you get into B2C marketing profile, you can move to these companies but IMHO, it would be tough to get a decent profile in companies with slightly lesser brand value as well.

3. If you get into some other profile like operations which you can easily get seeing your work experience, it shall be adding to your difficulties in getting S&M; roles in companies mentioned by you.

PS: Sorry for being straightforward, but did not want to give any false hopes.
PPS: Things mentioned above are what generally happens. In case of exceptional luck coupled with performance, you can always land in any company and in any profile.

All the best!

My question to all respected senoirs.

sir i have 2 years experience in power sector in operation domain in india one of the largest power sector company in india. and from last 2 month i am in power sales division.but i couldn't do well In CAT and I got IMT nagpur (marketing), and my only aim now is to work with one of the best company in marketing domain , but i think from IMT nagpur it will not be possible.so my question is , after passing from IMT nagpur and gaining some experience, do i will get any oppurtunity to work with good brand like HUL, PG, johnson n johnson,or they only consider only the premiere institute guys ,matters not how much experience u have?

I would strongly recommend that all aspirants remove their rose-tinted glasses and look at the jobs post MBA with much more practicality. MBA isn't a ticket to highest echelons of management immediately after graduation. It is only an enabler towards achieving the goals.

No one likes cold calling, yes; but it is an essential part of prospecting. (An initial step in Sales strategy).

Ya i know it is bro, no1 is expecting managerial posts without ne trainig:)
Just wanted a realistic picture so that it does not play a dampener later.

sid1989 Says

bro its nt a question of sitting in AC and making marketing strategies, Its jsut that after having a post graduate in Business i dont wana end up cold calling, which i cd hv neways done even wtht sweating fr two yrs:(

I would strongly recommend that all aspirants remove their rose-tinted glasses and look at the jobs post MBA with much more practicality. MBA isn't a ticket to highest echelons of management immediately after graduation. It is only an enabler towards achieving the goals.

No one likes cold calling, yes; but it is an essential part of prospecting. (An initial step in Sales strategy).

Hello everyone
can Anyone can help me in finding marketing internship or short term project in mumbai??

1. For SIBM Pune specific roles, please post the query in respective thread as seniors there would be able to answer better. However, rest assured that SIBM Pune holds a good reputation in marketing and you will be offered good roles.

2. Cold calling might or might not be the part of initial years of your career. I dont find any reason for a true marketeer to be hesitant of cold calls even after MBA. MBA is not the ticket for sitting in AC room and just making marketing strategies.

3. Roles except sales have been discussed in initial pages of the thread, please go through the same and feel free if any doubt persists.



Cutoff of work ex for lateral placements vary from college to college and year to year depending on the average work ex of the batch.

It might vary anywhere between 20-28 months generally. However, i will suggest to keep work ex at lower end if you wish to get into marketing after IT work ex.

It is relatively tough to get into B2C marketing roles in laterals with IT work ex. However, B2B remains an option to go for!

Cheers!

bro its nt a question of sitting in AC and making marketing strategies, Its jsut that after having a post graduate in Business i dont wana end up cold calling, which i cd hv neways done even wtht sweating fr two yrs:(

Can ne1 throw some light on the kind of roles provided to marketing guys from SIBM pune? I have a convert and am keen to pursue marketing frm there.

Also there has been a lot of talk about marketing guys needing to go through a sales stint. Now pertaining to this i have the foll doubts:
1. I understand that sales stint wouldnt mean a door to door sales, but then does it mean that i would be given a particular group of accounts and i would have to go to these companies and make a sales pitch? Also does it involve cold calling? I mean it sounds kind of weird that after spending 2 yrs in a good B school I may end up cold calling!

2. Apart from a sales stint as an entry level job, wat else can i expect? Can i be involved in market research, strategy making, branding, advertising?? Or do these things come only later?

1. For SIBM Pune specific roles, please post the query in respective thread as seniors there would be able to answer better. However, rest assured that SIBM Pune holds a good reputation in marketing and you will be offered good roles.

2. Cold calling might or might not be the part of initial years of your career. I dont find any reason for a true marketeer to be hesitant of cold calls even after MBA. MBA is not the ticket for sitting in AC room and just making marketing strategies.

3. Roles except sales have been discussed in initial pages of the thread, please go through the same and feel free if any doubt persists.

VenkataramanR Says

I My question is, would having an additional 2 months of work-ex make any difference during my placements? What percentage of companies demand for 18 month work-ex for Lateral placements, and what kind of profiles would such companies offer? If the numbers are low, then I'd rather quit right away and do something for personal development in the next 2 months before I join MBA.

Cutoff of work ex for lateral placements vary from college to college and year to year depending on the average work ex of the batch.

It might vary anywhere between 20-28 months generally. However, i will suggest to keep work ex at lower end if you wish to get into marketing after IT work ex.

It is relatively tough to get into B2C marketing roles in laterals with IT work ex. However, B2B remains an option to go for!

Cheers!

VenkataramanR Says

I shall be doing my Marketing MBA in 2012-2014 academic years. I'm currently in the IT field, and have an experience of 16 months as of now. My question is, would having an additional 2 months of work-ex make any difference during my placements? What percentage of companies demand for 18 month work-ex for Lateral placements, and what kind of profiles would such companies offer? If the numbers are low, then I'd rather quit right away and do something for personal development in the next 2 months before I join MBA.

i think its 22 minimum fr most colleges bro

I shall be doing my Marketing MBA in 2012-2014 academic years. I'm currently in the IT field, and have an experience of 16 months as of now. My question is, would having an additional 2 months of work-ex make any difference during my placements? What percentage of companies demand for 18 month work-ex for Lateral placements, and what kind of profiles would such companies offer? If the numbers are low, then I'd rather quit right away and do something for personal development in the next 2 months before I join MBA.

Can ne1 throw some light on the kind of roles provided to marketing guys from SIBM pune? I have a convert and am keen to pursue marketing frm there.

Also there has been a lot of talk about marketing guys needing to go through a sales stint. Now pertaining to this i have the foll doubts:
1. I understand that sales stint wouldnt mean a door to door sales, but then does it mean that i would be given a particular group of accounts and i would have to go to these companies and make a sales pitch? Also does it involve cold calling? I mean it sounds kind of weird that after spending 2 yrs in a good B school I may end up cold calling!

2. Apart from a sales stint as an entry level job, wat else can i expect? Can i be involved in market research, strategy making, branding, advertising?? Or do these things come only later?

PS: Plz forgive if ma queries sound childish, couldnt help since need clarity before making a decision.


Thanks...

ankit.singhad Says

Sir I have sent you a PM.Pls check and reply.Waiting for you reply.

Responded! Please check your inbox!

Hello everyone,
I will every thankful if you could give a right guidance.
I have an experience of 20 months in BFSI sector, i was handling exports department and gained the knowledge of how international trade functions around the globe (trade finance profile) and now i want make a shift to marketing. I want to join a good college offering me marketing, i want to know what profile will suit my previous experience, rather what kind of profiles shall i look at at the time of getting placed.
Thank You.

Hi

You can get into Business Development roles for trading companies, BFSI majors in addition to profiles like international marketing where you can leverage your work ex to a good extent.

Apart from this, you can get into any of the roles there in the entire gamut of marketing jobs, however in those your work ex might not be leveraged a lot but you can fare well equally in them also.

Hope this helps!

Hello everyone,
I will every thankful if you could give a right guidance.
I have an experience of 20 months in BFSI sector, i was handling exports department and gained the knowledge of how international trade functions around the globe (trade finance profile) and now i want make a shift to marketing. I want to join a good college offering me marketing, i want to know what profile will suit my previous experience, rather what kind of profiles shall i look at at the time of getting placed.
Thank You.

Buddy

Buddy

Congrats for the convert!

Suggest to please post this query on SIMS thread and/or interact with students from their to know the details of the same. Response to this query might end up in the comparison of things happening at SIMS and other places, so this is not the right place to answer the query.

Sir I have sent you a PM.Pls check and reply.Waiting for you reply.

HEllo to all marketers

can some1 guide me like there are lots f certification for finace ppl
if there is ny certification /course in marketing which one can do apart from MBA to leverage profile!

Buddy

As mentioned earlier as well on this thread, there are no certifications in marketing that hold lot of significance when you apply for marketing jobs.

Things majorly boil down to your own skills rather than the ones displayed through clearing certifications.

Hi Seniors,

I have been selected at Symbiosis Institute of Management Studies(SIMS Pune).
This college is known for its marketing an HR.Though its not a Top 20 college.But its at the same level as TAPMI,KJ Somayia and GIM.Can you suggest me what kind of profile i will be given at such a college if graduate in marketing from here.what ctc can I expect and what will be the career growth hence forth.

Buddy

Congrats for the convert!

Suggest to please post this query on SIMS thread and/or interact with students from their to know the details of the same. Response to this query might end up in the comparison of things happening at SIMS and other places, so this is not the right place to answer the query.

Hi Seniors,

I have been selected at Symbiosis Institute of Management Studies(SIMS Pune).
This college is known for its marketing an HR.Though its not a Top 20 college.But its at the same level as TAPMI,KJ Somayia and GIM.Can you suggest me what kind of profile i will be given at such a college if graduate in marketing from here.what ctc can I expect and what will be the career growth hence forth.Pls guide me as I am really confused to go ahead nd join this college.I have only this option for this season.

Regards
Ankit

Hi,

I've an offer from SP Jain in Marketing. Can visionIIM-ACL or someone else please tell me what kind of job can I get in Marketing after graduating from here? I've seen the companies that visit the campus in their website but I'm looking for a bit of details like working hours, work pressure, travel, compensation, job role, career growth etc.

Thanks a lot in advance.

Buddy

First of all congratulations on making it to one of the most coveted B-Schools ! :thumbsup:

In addition to what arion has already mentioned,

Working hours depend from company to company ( already mentioned by him ). However, marketing guys might need to work slightly more than the normal working hours of an organization as there work is driven by external factors as well rather than just the work inside the office that can be done as per normal working hours.

Work pressure might vary from time to time and the goals set for you during any cycle in the year. Travel etc. might be as per the requirement at that moment, however being in marketing one should not be afraid of travel.

As far as compensation and roles offered is concerned, rest assured that SPJain is one of the best places for a good compensation and roles being offered when it comes to marketing.

Cheers!

Hi,

I've an offer from SP Jain in Marketing. Can visionIIM-ACL or someone else please tell me what kind of job can I get in Marketing after graduating from here? I've seen the companies that visit the campus in their website but I'm looking for a bit of details like working hours, work pressure, travel, compensation, job role, career growth etc.

Thanks a lot in advance.

Hi
Most of the marketing jobs are generally in the FMCG sector, and more recently in the telecom sector. Some of the FMCG majors are HUL, P&G;, ITC, etc.
Most of these companies will probably put you through a sales stint for a couple of years. Please go through the following post for exactly what a sales stint entails: http://www.pagalguy.com/forum/career-discussions/66758-why-marketing-6.html#post2746994

In terms of compensation, it varies from company to company, but the broad range is 12lpa to 19lpa (CTC). Working hours will again vary from company to company, but you can expect a 9-10 hour working day.
Since the companies are paying you that much, there will be pressure on you to deliver, but the pressure might be considered less than i-banks or consults.
Again, for travel, if its a sales stint, you might need to travel, but after a couple of years, it will be more of a desk job.

Hi,

I've an offer from SP Jain in Marketing. Can visionIIM-ACL or someone else please tell me what kind of job can I get in Marketing after graduating from here? I've seen the companies that visit the campus in their website but I'm looking for a bit of details like working hours, work pressure, travel, compensation, job role, career growth etc.

Thanks a lot in advance.

hi seniors,
I am an engineer with a year of work ex. I am interested in Marketing as a specialisation but have some queries which kinda muddle my decision. Would be gr8 if u could address them
1. Are sales and marketing different? If No, then is a guy after doing an MBA in marketing expected to do sales? By sales I assume it means going to diff companies, advertising our product and looking to sell. So is a mba marketing guy expected to do the same initially?
2. When u say that travelling is an integral part of marketing, do u mean relocation or general travel from partner to customer to employee?
3. Could u list the top 10 colleges in India known for marketing?
4. Some1 mentioned that marketing involves a lot of strategy making, what startegies are we exactly talkin about?


PS: One request, thodi simple language main explain karo yaaro, really get confused with jargons:)
Thanks.....

My take on point 1:

I have been in to sales domain since last 4 years with an Fortune 500 MNC. With my experience i can share that sales is done when there is a demand for the product & marketing is invariably a generation of that demand.

For eg to launch a new product/concept exhaustive marketing is required.
Once the demand has been created, sales follows.

in a company a Sales person will always talk in figures i.e. monthly/quaterly revenue which we call the targets. Whereas a marketing person will always be responsible for creating new channels of business, demand creation which is done through various means like advertising, seminars, exhibitions,, etc.

I personally feel a person should learn sales first then get into a Marketing profile.

hi seniors,
I am an engineer with a year of work ex. I am interested in Marketing as a specialisation but have some queries which kinda muddle my decision. Would be gr8 if u could address them
1. Are sales and marketing different? If No, then is a guy after doing an MBA in marketing expected to do sales? By sales I assume it means going to diff companies, advertising our product and looking to sell. So is a mba marketing guy expected to do the same initially?
2. When u say that travelling is an integral part of marketing, do u mean relocation or general travel from partner to customer to employee?
3. Could u list the top 10 colleges in India known for marketing?
4. Some1 mentioned that marketing involves a lot of strategy making, what startegies are we exactly talkin about?

1. Sales and Marketing are different in quite a few parameters but are the things that can't be seperated from each other. Reason being at the end of the day, most of the marketing strategies are aimed at generation more revenues for the company which ultimately comes through higher sales.

2. Starting off a career with pure marketing roles or through sales depend on company policies as well as college you graduate from.

3. It means temporary relocations to various sites.

4. No comparison of colleges is allowed, so no ranking to be posted here.

5. Please go through few previous posts and you will know the strategies we talked about. It has already been posted in detail.

asish4xat Says

I have 11 months of exp in IT..nOW i have a converted call from TAPMI..Waiting for results of XIMB,IMT-G,XLRI.But my major problem is that i have only 58% in 12th rest more then 80% in 10th and btech.I want toknow m i eligible for placement in top FMCG and Pharma marketing sector?Also wat is my chance to get into presales of IT?Plz reply...

1. Eligibility criteria varies from company to company and hence it cannot be generalized.

2. However, as far as IT companies are concerned they prefer people with atleast 60% as minimum criteria and i am afraid that it might be the hindrance for IT sector.

I have 11 months of exp in IT..nOW i have a converted call from TAPMI..Waiting for results of XIMB,IMT-G,XLRI.But my major problem is that i have only 58% in 12th rest more then 80% in 10th and btech.I want toknow m i eligible for placement in top FMCG and Pharma marketing sector?Also wat is my chance to get into presales of IT?Plz reply...

hi seniors,
I am an engineer with a year of work ex. I am interested in Marketing as a specialisation but have some queries which kinda muddle my decision. Would be gr8 if u could address them
1. Are sales and marketing different? If No, then is a guy after doing an MBA in marketing expected to do sales? By sales I assume it means going to diff companies, advertising our product and looking to sell. So is a mba marketing guy expected to do the same initially?
2. When u say that travelling is an integral part of marketing, do u mean relocation or general travel from partner to customer to employee?
3. Could u list the top 10 colleges in India known for marketing?
4. Some1 mentioned that marketing involves a lot of strategy making, what startegies are we exactly talkin about?


PS: One request, thodi simple language main explain karo yaaro, really get confused with jargons:)
Thanks.....

Hi Puys, I just happened to read this article on Harvard Business review about Porter's Five Competitive Forces That Shape Strategy. This is very interesting and this was published way back in 1979 on Harvard Business Review.. Great Read::)

The Five Competitive Forces That Shape Strategy - Harvard Business Review

GR8 thread guys...
im a newbie in marketing... wanna learn about it ... wat 2 refer? kotler seems lyk a big book....pls help me .. how 2 strt..

You can start off with Kotler and feel free to post any doubt you have while going through it.

GR8 thread guys...
im a newbie in marketing... wanna learn about it ... wat 2 refer? kotler seems lyk a big book....pls help me .. how 2 strt..

Hi all!!
gr8 thread....

I want to know about marketing in IT ...I mean what are the profiles which are offered and what's the scope of it.....
Thanks

Check this out , it may help u out
http://www.pagalguy.com/forum/career-discussions/66758-why-marketing-2.html#post2746235

Hi all!!
gr8 thread....

I want to know about marketing in IT ...I mean what are the profiles which are offered and what's the scope of it.....
Thanks

passioncontinue Says

I am already a masters(BCA+MCA) with 2 yrs experience in IT.I want to justify my stand of choosing marketing during PI.What I have thought is that i wud answer that i want to land into marketing division of a software company which includes presales,sales and technical support.Prior knowledge of technical domain will help me to perform the above task efficiently,as i will be in better position to make clients understand the software specification and give them demonstrations. Will it be a valid answer or I need to change it.Also what cud be the possible counter questions on the same.One thing i think is that they may ask why u r confining urself to a particular domain.Seniors who are already in marketing in Top B schools plz help me out.

What interviewers usually try to judge is does the student have an aptitude for the chosen area. Even though you come from a technical background it should not be a hinderence if you can convince them that one you are really interested in doing marketing and two you have the aptitude for it. Your explanation for choosing marketing is pretty much what everyone in your place would say. I am sure this will be followed by a series of questions from the plan related to marketing which could be a bit technical to test how you can think in a given situation. So i would suggest it is worthwhile that you do some basic preparation for marketing. Secondly read about certain good ad campaigns going on currently and reason why they are doing well.

Need suggestions, advice, comments and help to find the right career path ! HOSANNA !!!!!

Here you go buddy for quicker and appropiate response http://www.pagalguy.com/forum/career-discussions/72299-personal-dilemma-related-queries.html

I am a software engineer by qualification and an auto-enthusiasts by heart ! Yeah, I completed my B.E. IT from Pune University with a First Class ! Do i sound like another nerd? No, engineering is more about smart work than hard work. I guess I'm the first s/w engineer grad from Pune University with a first class and zero knowledge about coding. I mean ZERO !! I had a campus placement job at Mphasis in the tech support department, which I survived for exactly a year. I can write an interesting story about my life here, but don't want to bore you PUYS. So, lets cut the crap and let me brief you !

SSC: 77.86% Maharashtra Board
HSC: 69.00% Maharashtra Board
B.E. IT: 60.00% (2004 - 2008 )Pune University (steady decrease in my percentage is directly proportional to my NOTHING , so don't break your mind over it)
WORK:-
Mphasis: 1 year 2008-2009 (Tech Support)
Halliburton: 8 months (IT Analyst) (MONEY was the only reason for change )
THEN comes the tricky (read idiotic, insane, madness) part :-
May 1st, 2010 I took a SABBATICAL from the ROUTINE !
Planned to take GMAT. So enrolled at OAK's Academy Pune.
2 months for TOEFL.. Gave TOEFL and scored a 100 out of 120.. (was very glad to reach the three-figure mark ) 3 months of GMAT classes. By October booked dates, but honestly no preparations at all. By November, postponed the date twice and cancelled it the second time, eventually losing out a lot of money in dollars on the cancellation !! STUPID ! By November end i was sure of giving up the GMAT dream since I was not clear about the critical question - WHY would i like take the GMAT and WHAT would i do after MBA? I know you guys can relate to it !!

So, started freaking out and doing things I love to do - Motorcycling. I have extreme passion for biking and all the problems in my life so far have arose due to this passion. Set the National Record in Endurance Biking ! Got it publsihed in a leading newspaper thinking it would help me in the future.

I want to pursue a career in the Automobile Industry. I have an entrepreneurial dream. And yes, my work satisfaction has become increasingly important after almost 4 years working.

After the record, I started browsing through the internet to search for my passion. With a IT degree and IT work experience to slit my hopes, it became really hard to enter the auto industry. To survive, I started working as a BDM in a very non-organizational start-up. The chief found my profile on one of the networking sites and approached me. Had a successful initial stint by getting sales of more than a lac in the first month from a single client. Then, the job responsibilities started expanding beyond what was clearly discussed. Eventually, we fell off on a bad note and i abruptly quit after 6 months.

Now what? Thinking I had more time to experiment, I started freelance writing - another passion which was pin-pointed by my friends on Facebook. So, it was Content Writing ! Currently working as a content writer for an adult healthcare company in Gujarat which caters to the European population. Surely, a little more than three months here and I know I am done here. Not just here, but in the writing industry. Its not that i cannot , but i do not wish to make writing as my full time career.

After all this melodrama, I still have the automobile passion burning hot in my veins and still want to enter the automobile industry. It's like I know that's where my heart lies. That's one place I know I will wake up each morning and be excited to go to work.

Skills: Extremely extrovert, highly skilled in all forms of communication and a natural conceptualizer, leader, organizer and manager.

Need suggestions, advice, comments and help to find the right career path ! HOSANNA !!!!!

hi guys...
im a engineer fresher...i have a dilemma between operations and marketing.... when i started out with CAT i thought of operations as an interesting field(was almost sure of taking it)...however after going through many threads i have a feeling that operations involves more of working in factories in far away places and low salaries and slow growth...kinda like plant supervisors n stuff.....whereas marketing involves making strategies and plans and sitting in the main offices in the main cities and higher salaries and better future growth....

Buddy

Am sorry to say but i think that you have wrongly interpreted few things regarding both the specializations.

Please go through this thread to understand that operations/scm is not just about sitting in factories and/or slow career growth. And it does involve strategy making as well depending on the role one is into . ( http://www.pagalguy.com/forum/career-discussions/66759-why-supply-chain-management-scm.html )

Coming to marketing, if one thinks that one can sit in offices and do all strategy making, it is incorrect. Please go through initial posts of this thread to know the same and have a correct picture. Marketing strategy cannot be devised unless you know your consumers well by going on to the field.

My question here is.. Is it(sales) a mandatory requirement in gettin thro my desired profile in companies? As I do not have any prior experience in CONSULTING, what is the startin step/profile I could expect in order to get there

Sales is not a mandatory requirement to get into marketing but a person not interested in sales is unlikely to succeed in his/her career as a god marketeer. If you dont know the ground realities of market then how can you strategize for the same and get good results.

Any strategy made by a marketeer has the ultimate aim of enhancing sales and achieving the targets. Sales and Marketing team works to achieve targets with different people working under different capacities but one who runs away from sales is least likely to contribute significantly in long run under any capacity.

As far as starting role in consulting is concerned, it will vary from college to college. It majorly depends on the tier in which your college falls and t soe extent on the company as well.

Cheers!

Hey Puys,
I am looking forward to gettin into Strategic Consulting and later on maybe even generic. However, I am bein told by quite a few people that a career in Marketing should always start with Sales. I understand that Sales is a step towards understandin consumer behaviour, gettin first-hand knowledge about customers, negotiation and may other aspects. However, I am really not so keen in gettin into Sales
My question here is.. Is it(sales) a mandatory requirement in gettin thro my desired profile in companies? As I do not have any prior experience in CONSULTING, what is the startin step/profile I could expect in order to get there
Would be great if someone threw some light on this Thanks!!!

I think varun has stated that U can begin ur career with strategy but one thing is needed to be understood that even consulting consists of selling ur ideas to the client involves pitching ideas and solutions.... So U can't keep sales out of system ..in consulting working with clients is crucial involves loads of travelling as well

Hey Puys,
I am looking forward to gettin into Strategic Consulting and later on maybe even generic. However, I am bein told by quite a few people that a career in Marketing should always start with Sales. I understand that Sales is a step towards understandin consumer behaviour, gettin first-hand knowledge about customers, negotiation and may other aspects. However, I am really not so keen in gettin into Sales
My question here is.. Is it(sales) a mandatory requirement in gettin thro my desired profile in companies? As I do not have any prior experience in CONSULTING, what is the startin step/profile I could expect in order to get there
Would be great if someone threw some light on this Thanks!!!

hi guys...
im a engineer fresher...i have a dilemma between operations and marketing.... when i started out with CAT i thought of operations as an interesting field(was almost sure of taking it)...however after going through many threads i have a feeling that operations involves more of working in factories in far away places and low salaries and slow growth...kinda like plant supervisors n stuff.....whereas marketing involves making strategies and plans and sitting in the main offices in the main cities and higher salaries and better future growth....
my criteria for a job are two:
1) interesting and fun job
2) good salary and nice offices in big cities

plz guide me a bit seniors !!! ( expecting that i am getting into one of the top 5-6 b-schools)....

can nyone pls help me????
i am a hotel management graduate....tell me which field i should choose in MBA???
marketing or finance..........................pls help.....................

nitinkbhaskar Says

varun sir i posted here about a query regarding my friend but it has been deleted. Can u plz tell me if i offended any rule ?

Can the seniors plz tell me in what ways can she excel and stand apart from normal crowd at her college ??
I mean any certifications or papers or something else which will help her in securing a better job off campus

Your friend can go for weekend projects, research papers on marketing to add value to the marketing CV.

Along with this participate in marketing events/competitions held in b-schools and get the value addition as well as exposure. This all shall surely help your friend.

As far as certificates are concerned, there are no certifications in marketing that are of much value.

Cheers!

A very good talk on marketing :)

Seth Godin on standing out | Video on TED.com

Superb

A very good talk on marketing :)

Seth Godin on standing out | Video on TED.com

@ Markete

Appreciate your efforts for sharing knowledge with everyone out here.

Just a small request, please see that posts include some analysis/opinions/inferences rather than just the copy-paste of information already available on net.

We all, marketing enthus are here to analyse and share our opinions on marketing concepts as well as to dissect the facts easily available on internet with proper discussions.

Cheers!

ya sure.so let me take some time as the interviews are going on:shock:I will be back with useful posts.thank you for the encouragement. I'm just a beginner.

@ Markete

Appreciate your efforts for sharing knowledge with everyone out here.

Just a small request, please see that posts include some analysis/opinions/inferences rather than just the copy-paste of information already available on net.

We all, marketing enthus are here to analyse and share our opinions on marketing concepts as well as to dissect the facts easily available on internet with proper discussions.

Cheers!

varun sir i posted here about a query regarding my friend but it has been deleted. Can u plz tell me if i offended any rule ?

@ Markete

Appreciate your efforts for sharing knowledge with everyone out here.

Just a small request, please see that posts include some analysis/opinions/inferences rather than just the copy-paste of information already available on net.

We all, marketing enthus are here to analyse and share our opinions on marketing concepts as well as to dissect the facts easily available on internet with proper discussions.

Cheers!

Introduction to HUL

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians.


Product mix and product line of HUL

Food brands:
Annapurna salt and atta
Bru coffee
Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea
Kissan squashes,ketchups, juices and jams
Lipton tea
Knorr soups & meal makers and soupy noodles
Kwality Wall's ice cream
Modern Bread, ready to eat chapattis and other bakery items

Homecare Brands

ActiveWheel detergent
Cif Cream Cleaner
Comfort fabric softeners
Domex disinfectant/toilet cleaner
Rin detergents and bleach
Sunlight detergent and colour care
Surf Excel detergent and gentle wash
Vim dishwash

Personal Care Brands:

Aviance Beauty Solutions
Axe deodorant and aftershaving lotion
LEVER Ayush Therapy ayurvedic health care and personal care products
Breeze beauty soap
Clear anti-dandruff hair products
Clinic Plus shampoo and oil
Close Up toothpaste
Dove bar & skin cleansing, hair care range,lotions & Creams and anti-perspirant deodorants
Denim shaving products
Fair & Lovely - fairness products
Hamam
Lakm beauty products and salons
Lifebuoy soaps and handwash range
Liril 2000 soap
Lux soap
Pears soap
Pepsodent toothpaste
Pond's talcs and creams
Rexona soap
Sunsilk shampoo
Sure anti-perspirant
Vaseline petroleum jelly, skin care lotions

HUL December Quarter 2011 Financial Results

Soaps and Detergents grew by 21% with growth ahead of the market
Personal Products delivered broad based volume led growth of 14% with strong performance in Skin and Hair(strong performance in skin and hair)
Beverages delivered competitive growth of 11% with both Tea and Coffee growing in double digits
Packaged Foods grew by 14% and continued to lead market development(kissan,knorr,kwality walls etc)

Marketing strategy

ps:I shall post more if its of any use.:|:shock:
pps:mods..if its ok to post the link,that would save time .but is it allowed in pg?

It is of use buddy :)

Keep posting any concept which you find would be good for all !

I just wanted to know what kind of job profiles do companies offer for Marketing MBA grads, especially the ones in media, for example Ogilvy, Mudra etc.
I really need this info to frame the answer for "Why Marketing" which is being asked in almost every PI. I'm really not sure as to what profiles are offered by Marketing firms (media+fmcg's)

i have a friend who is pursuing his mba from **** ( yeah i know but she had no choice ) .. she is a hardworking gal and has choosen marketing as her majors. Can the seniors plz tell me in what ways can she excel and stand apart from normal crowd at her college ??
I mean any certifications or papers or something else which will help her in securing a better job off campus ( as on campus scenario does not look grt )
any help/push/pointer will be greatly appreciated

Buddy

This thread is meant for sharing knowledge!

Please don't be hesitant in sharing any concept/knowledge on this thread itself!

Cheers!

ok

Marketing strategy

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

A powerful marketing strategy is a rich blend of a great product, with great pluses, brand value, brand philosophy and brand image, great communications, a widespread, well suited and well organized distribution network.

The pluses of a product typically lie in one or more of these categories: superior technology, great style, attractive lifestyle communication, uniqueness, superior functionality, optimal quality/price ratio - or high price if exclusivity is part of the product/brand/corporate communication package - think about the Luxury industry, think about the Fashion industry - Gucci, Versace, Yves St. Laurent, Christian Dior, Armani - not to mention again Ferrari, Maserati, Lamborghini in the luxury segments of the automotive industry.

Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives. At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models and the 3C's model is considered for this purpose. To calculate the company's strategic position, Ansoff matrix is used. The 3C's model determines the factors, which leads to the success of a marketing campaign.

There are three key parties involved in this model
corporation,
customer and
competitors.
The involvement of all the three key parties leads to positive results and this involvement is known as the 3C's or strategic triangle.
Diversification is part of the four main growth strategies defined by the Product/Market Ansoff matrix.

other growth strategies in the matrix are




ps:I shall post more if its of any use.:|:shock:
pps:mods..if its ok to post the link,that would save time .but is it allowed in pg?

Good question!
It is generally accepted that marketing guys climb the corporate ladder the fastest. The reason being that they understand the market/consumers/competition better than anyone else.
Also, strategy making and execution is a work that they do on a daily basis. This skill is absolutely essential for leaders.
Having said that, there are numerous examples where people from other fields also have risen to the very top. But I personally have observed that most of the top guys were marketers.
P.S. Consultants are also highly sought after to lead companies for obvious reasons.

Is it not true that Fin guys rise the fastest and are paid the highest. ? Why is the world running towards Investment Banking then.

1. Work-ex is only one criteria that a company will look at before hiring you. 3+ years workex in an irrelevant field will not be seen in a very positive light. But there are people who have bagged coveted profiles even with such workex. So bottomline is that work ex is an issue, but not a big one. 1 year is nothing(as is your case)
2. Marketing companies look at your extra-currics/PORs/social work etc apart from acads. In fact this is one field where you just need to prove that you have the ability to take initiative and shoulder responsibility more than the ability to mug up stuff. So what you can do is develop hobbies/participate in events/work for NGOs etc to enhance your profile
3.In the initial years yes. Most people enter this field via Sales. Sales will keep you out of home for half the month.
4. None that I know of. The field is such that certifications wont make sense AFAIK

If we look at marketing is a very broad term, and we have actually narrowed it down to sales which not true in any sense. what I would suggest is try search about the various domains under the umbrella of marketing(branding, advertisement, sales and many more ....) trust me you will find many and then try to understand the domain that interests you the most and then work on that domain. And if you have a good knowledge about the same and you prove your dedication then sales is not what will be in your bag,

mods

it would be nice if we have a thread exclusive for marketing...where we can share anythg related to marketing..like various brands..or information about great marketers...best ads...marketing concepts..etc..

Buddy

This thread is meant for sharing knowledge!

Please don't be hesitant in sharing any concept/knowledge on this thread itself!

Cheers!

mods

it would be nice if we have a thread exclusive for marketing...where we can share anythg related to marketing..like various brands..or information about great marketers...best ads...marketing concepts..etc..

ps:do we already have one?:|

passioncontinue Says

Will it be a valid answer or I need to change it.Also what cud be the possible counter questions on the same.One thing i think is that they may ask why u r confining urself to a particular domain.Seniors who are already in marketing in Top B schools plz help me out.

Yes, it is fine but few cross questions :

1. What if you dont get into IT-Marketing and Sales roles ?
2. No such roles are offered in our college, so why do you want to join us.
3. What have you done in past that you can correlate with this profile.

So does that basically mean that i should not look at marketing as an option(As i have read earlier that if u choose marketing then one should be ready to get their hands dirty in sales ,atleast initially)??
2)Also is it safe to say/decide that i should get a idea about basics in my first year of MBA and then maybe decide the best course of action(specialization) after some consultation with peers,seniors and professors??

1. There are people who have directly got into strategic roles but it is dependent on your B-School and its repo in marketing across industry. Also, sales need to be done for sometime in almost all companies but when offered strategic role, you might skip it. :)

2. Yes, it is perfect!

I have read the discussion going on,on this thread about the roles offered after marketing course.
1)What i would like to ask from my perspective is that i am loath to go into sales(this is because i do not think i have the skills to manually sell my products to some1 or to convince them about the same) but would rather like a more strategic role .So does that basically mean that i should not look at marketing as an option(As i have read earlier that if u choose marketing then one should be ready to get their hands dirty in sales ,atleast initially)??

1) Hmm interesting , well i think skill sets can be developed as u rightly said its a skill set rather than a mere talent . Selling is something not just related to the ground level or customer touch point as we say , even when you are strategizing you are not formulating a plan , but making actionable objectives to ultimately sell ur value proposition ( product or service) to the end customer

And sales is not dirty its an opportunity to understand how things work in actual market , its about understanding your channel partners , end customers , competitors , without this experience i feel marketing is faff and gas where people built castles in air without ever knowing what their offering is about and what customers perceive about it

2)Also is it safe to say/decide that i should get a idea about basics in my first year of MBA and then maybe decide the best course of action(specialization) after some consultation with peers,seniors and professors??

Hope i have been able to get my message across.Any help is appreciated:cheers:

Yes its definitely a good idea to take advice and understand your interests in first year and take a decision in second year


PS: My words may seem strong but this is what everyone who is a successful marketer would tell you