hey...i am new on pagal guy so need ur help guys!!!! i want to know what books should i read on advertising and media management.as i am a bcom hons graduate so before attend such a school wud like to read some relevant books n get a insight on terminology etc...i had cleared iimc written ds yr bt dint get thru gdpi,so wud like to upgrade my knowledge by reading books!!!

please suggest some relevant good books

regards

mr.sumit Says

shekher then pls tell me some other institute for diploma in advertising which is not to difficult to get into what i mean to say is any institutes outside top 10 in india.

Shekhar is right. I would like to add the following-
1. Placement is not guaranteed. If you are not placed you are doomed. Most of the guys who are place joins TOI as Senior Officer - Ad Sales department @ 2.62 lpa, with high target variable pay.
2. Others from institute like **** and Amity joins as Officer and gets double salary. Now imagine working half the salary of your junior.
3. Earlier, principal was Mr. Vispy R Saher who had a good hold in TOI. So everyone used to get place. He retired in 2008, and now placement is not guaranteed.
4. You can join TSM at your risk, If you get place with TOI, you will get a good launch pad in media ad sales else you will be doom 100%,

For more information on TSM, PM me.

As per as other programs goes you can consider the following -
1. EMPI - Advertising program
2. National Institute of Advertising

Remember even after passing out from these schools you will join an advertising agency at a maximum salary of 10k as Management Trainee. Wiser thing would be to approach them directly and work as MT.

You might want to ask the whole batch (2009 pass outs) about their general feeling. In fact, I was thinking the same way last year as you are today. I won
t object if any one wanna experience it personally, the only thing I am concerned about is that they would waste one year to invent the wheel again. All the best...

shekher then pls tell me some other institute for diploma in advertising which is not to difficult to get into what i mean to say is any institutes outside top 10 in india.

mr.sumit Says

it's hard to believe what u r saying 'coz if this institute was so bad it would not have survived for 25 yrs!

You might want to ask the whole batch (2009 pass outs) about their general feeling. In fact, I was thinking the same way last year as you are today. I won
t object if any one wanna experience it personally, the only thing I am concerned about is that they would waste one year to invent the wheel again. All the best...

Don't join this institute for the following reasons -
1. They are not recognized by any academic authority.
2. They make false claim of providing placement - my sister completed makerting management program but have not been offered any placement. To worsen this, even the internship was unpaid, although they said that the same would be paid ones.
3. Their call external faculties and have no good faculty of their own. Absolutely no faculty. You ll find very difficulty to learn subjects and that will show upon when u go to market to search jobs.
4. Their administration is just like a government office.
5. Earlier principal changed who was at least better than others and helping guy.
6. Please find any better opportunity and do not waste your one year and money thinking that the program offers you a mgmt degree in lesser time and lesser money.
7. Can you imagine why a private insti provide such a cheap edu ?

My credentials - I am Management graduate from Carnegie Mellon University, USA, if that helps.

Good Luck !! And, stay away from this institute.

it's hard to believe what u r saying 'coz if this institute was so bad it would not have survived for 25 yrs!

Don't join this institute for the following reasons -
1. They are not recognized by any academic authority.
2. They make false claim of providing placement - my sister completed makerting management program but have not been offered any placement. To worsen this, even the internship was unpaid, although they said that the same would be paid ones.
3. Their call external faculties and have no good faculty of their own. Absolutely no faculty. You ll find very difficulty to learn subjects and that will show upon when u go to market to search jobs.
4. Their administration is just like a government office.
5. Earlier principal changed who was at least better than others and helping guy.
6. Please find any better opportunity and do not waste your one year and money thinking that the program offers you a mgmt degree in lesser time and lesser money.
7. Can you imagine why a private insti provide such a cheap edu ?

My credentials - I am Management graduate from Carnegie Mellon University, USA, if that helps.

Good Luck !! And, stay away from this institute.

i am graduate in management and want to know how is TSM, delhi n mumbai?
is it worth joining?

SIR Says

do they accept cat/mat/xat scores :)

they have their own entrance test,so they select on the basis of that test +PI.

do they accept cat/mat/xat scores

hi guys,,,

I'm considering to join TSM...checked out thr site however the forms for 09-10 are not out yet can any one tell me the dates and the admission procedure.

how are packages offered after finishing the course....

Im already working,Is that an added advantage... wht kind of profiles do they look for selection....


Pls help!!!!!

Alright all you Puys and Purls... (i guess)

You massiah is here....to enlighten you about all that you wanna know about TSM ... from the chaprasees to the muffin walla.... from the corridors to the secret cabinets....

The Lord of the TSMites is here...

Ok now that one was a bit over rated.

Anyway to break away from the monotony and formalities...Naina here to answer all your queries about TSM...

Shoot em up

P.s. My replies might take some time as I kill my time doing loads of work at a place called office....but still am there for you guys... :-D



Glad to be back here after long...

Cheers
ME!

hi naina i hav a call frm tsm bt am stil a litl dubious abt the insti...especially abt its pay packages nd profile...since u r a tsm paaout it wud be of great help if ul advise me abt it...

nehakap Says

i think this thread is dying off...........no new posts since sooo many days....grrrr

well even d orkut community is like that....
hp d tenure at TSM will nt be boring.....
nywyz join this ppl...
http://www.orkut.co.in/Community.aspx?cmm=49151488

hy ppl....
i kno m a bit late in joinin this thread....rather too late...
nywyz....iv pd d first instalmnt n joinin TSM mumbai....
theres a community on orkut....
follow d link n join it guys...
http://www.orkut.co.in/Community.aspx?cmm=49151488

i think this thread is dying off...........no new posts since sooo many days....grrrr

thanks a lot ...bt tel me one thing is ur bro finally joining d institute....

hi.. it does not matter whether it is AICTE approved or not unless you are applying for a PSU i believe. the main point is that it is recognized well by the industry. that is something that i have verified from varies sources. my cousin also did the course 10 years back and he has been in some good media house ever since.

what worries me is that the salary is pretty low. for that you can apply in outside companies which is the case with few students(who are successful in it).

also my story is a quite different and i have given only few exams which are little known as i was preparing for the next year. but now i have different plans. i think if you want you can go to the institute itself and sort out the issues with the students. it will be very helpful. or you can contact me at 9811679240, if you want.

best of luck.

hey r u finally joining the institute?

hey r u finally joining the institute....

arre yaar kuch to batao....who's joining the institute after so much hue nd cry abt it...cmon wake up guys.....

so are u finally paying the fees....i have already sent the draft...

where hav u all pals gone.....no more discussions since long.....tell me who's joining nd who's quitting guys....

hey would like to inform u all that the last date for the submission of fees has been extended to june 2nd so just chill nd take ur own time in deciding.......

Hey puys ,
I want to suggest one thing to all u guys....College is good and it course structure is no different from structures of other B-school. Just that u have to do it in a year. Moreover once u get some exp no one asks for ur degree, ur exp and knowledge counts. One more thing as a fresher don expect to get a very high end salary, even in B-school like MDI. FMS and others half the batch is of experience guys n so the salary too, only few of the freshers get the salary's of high end i.e. 9-10 lakh pa. One more thing from TSM u guys are getting pacakge not CTC while most B-schools give CTC. So dats a good enough amount as a fresher in just a year. I worked with TOP IT MNC for 2.5 years and my initial was 14K in hand and now when i left that for a B-school its 27K in hand. So just chill and do well in course, the same i suggested to my bro who will be joining u guys.
Enjoy TSM:cool1:

hey ...thanks a lot for boosting our morale....nways do u have any idea wat package these guys offer...nd i wud lik to know more abt it so do u hav any other chat id coz this is slow

Hey puys ,
I want to suggest one thing to all u guys....College is good and it course structure is no different from structures of other B-school. Just that u have to do it in a year. Moreover once u get some exp no one asks for ur degree, ur exp and knowledge counts. One more thing as a fresher don expect to get a very high end salary, even in B-school like MDI. FMS and others half the batch is of experience guys n so the salary too, only few of the freshers get the salary's of high end i.e. 9-10 lakh pa. One more thing from TSM u guys are getting pacakge not CTC while most B-schools give CTC. So dats a good enough amount as a fresher in just a year. I worked with TOP IT MNC for 2.5 years and my initial was 14K in hand and now when i left that for a B-school its 27K in hand. So just chill and do well in course, the same i suggested to my bro who will be joining u guys.
Enjoy TSM:cool1:

hi.. it does not matter whether it is AICTE approved or not unless you are applying for a PSU i believe. the main point is that it is recognized well by the industry. that is something that i have verified from varies sources. my cousin also did the course 10 years back and he has been in some good media house ever since.

what worries me is that the salary is pretty low. for that you can apply in outside companies which is the case with few students(who are successful in it).

also my story is a quite different and i have given only few exams which are little known as i was preparing for the next year. but now i have different plans. i think if you want you can go to the institute itself and sort out the issues with the students. it will be very helpful. or you can contact me at 9811679240, if you want.

best of luck.

hey..thanks a lot...nways wat have u finally decided joining or not...am finally paying the fees on friday....all d best....

k....bt its not aicte approved so am really confused....do u hav any other calls in hand....

hey even i got through tsm...nd i have heard d same abt it...moreover d seniors out there told me dat avg package offeredis around 2.5lpa....dats too less man...so if u get to know anythin pls do tel me.....nd wen r u planin to send d draft....

hey naina when did u pass out frm tsm nd wat package did u get wen u started....besides that at present whr r u working nd wats ur package....it will help me considerably ...pls telll????

Hey there,
I made it thru for the Gd/pi..fr the mumbai campus.. but ain't got my date yet.
i wanted to know, if you could tip me on some key points to keep in mind that'll help the group discussion.
Thank you.

Hi Neha,

I gave the entrance on the 30th and cleared it....its GMAT format...so more stress on the vocab...u have couple of short essays to write in the end...quant is considerably very easy(basic stuff)...please read up current issues coz lot of GK questions too...there is negative marking too so u better write the essays :D

All in all very easy to crack...so best of luck!

Cheers!

By the way I just did a google (google is my best friend for answers) and found the site for TSM .

Puys interested can visit this link for more details :
Times Centre For Media Studies

Hey can u gimme some idea abt howz d entrance test of tsm... what kinda ques r asked ..is it similar to cat nd other xams or ther is somethin diff....also hows the avg pay scale nd its reputation...it will be of gr88888 help for me...

hiiiii naina can u provide me some insight about the entrance test of times marketing entrance test.....nd is there any one who had appeared for the entrance test held on 30th march 08 ....pls tell its urgent as i hav my exam on 27th april...also i wud like to tell all those who appeared for the test that the results r out...so check out the site...

hiii naina...ths is rahul here...applied for da TSM-MUMBAI batch few days bck..however i dnt knw much abt this instituute..da most important question for me is abt da placements it offers..since times group has many competitors do u thnk such organsations wud encourage students passed out frm times into their org??? In case da students do not get his/her placemnt in times group itself, will ther b any sort of problems in finding the right job at a later time??
and how abt the entrance tests?? r ther any gud refernce buks tht u cud suggest for cracking the test...wht is the syllabus for this test?? is it similar to the CAT Entrace test??

pls reply...thnk u

Alright all you Puys and Purls... (i guess)

You massiah is here....to enlighten you about all that you wanna know about TSM ... from the chaprasees to the muffin walla.... from the corridors to the secret cabinets....

The Lord of the TSMites is here...

Ok now that one was a bit over rated.

Anyway to break away from the monotony and formalities...Naina here to answer all your queries about TSM...

Shoot em up

P.s. My replies might take some time as I kill my time doing loads of work at a place called office....but still am there for you guys... :-D



Glad to be back here after long...

Cheers
ME!

Hi Naina...
Can u throw some light on the written test and how many seats are there in college.
Wat kinda of students are generally preferred?

Please give some insight

Hello Naina,
Thanks for all the information.
Can you please throw some light on the test take ?
Also, I am in to International Marketing from the last 8 months but what I don't understand is the Advertising part of the course it is something which I have tried before and failed miserably is there any option to select specfic topics which interests you ???

Btw, which Times company are you working with ?

Regards,
Payal Mulchandani

can you please tell me the average salary in terms of remuneration offered in lacs p.a ?
Also are the profiles offered at the entry-level if a person does not have relevant work ex in this field ?

Average Salary would range 4 lacs p.a. upwards for a fresher. If you have work ex prior to the course it is usually taken into consideration while offerring the placements. If any experience is there in terms of NON-MEDIA sales or marketing it is also considered. The experience needs to be relevant to the position you are being hired for. Being a Non-Media experience is not an issue. Of course, the benefit would be larger in case of it being within media.

for e.g an IT Engineer who wants to take up Marketing as a career .
I am really interested in Marketing Research / Product and Brand Management in the marketing domain . But my work experience is in IT (18 Months) . I know this is not relevant work ex and will not help me making a transition to the marketing field , but what kind of placements and profiles can someone like me expect on passing out of TSM ?

Primarily you can look at pure sales positions. Branding and Marketing would be a bit of an optimisim with your background. However, once you join in the group a lot of opportunities keep coming up as Times Group is one of the most vibrant and dynamic group which keeps launching new products.

Hi ,

can you please tell me the average salary in terms of remuneration offered in lacs p.a ?
Also are the profiles offered at the entry-level if a person does not have relevant work ex in this field ? for e.g an IT Engineer who wants to take up Marketing as a career .
I am really interested in Marketing Research / Product and Brand Management in the marketing domain . But my work experience is in IT (18 Months) . I know this is not relevant work ex and will not help me making a transition to the marketing field , but what kind of placements and profiles can someone like me expect on passing out of TSM ?

first of all , i asked you to throw some light on this programme since i doubt if many people have heard of it .

Programe details can be found at www.tcms.in

Now coming to the specifics ,

What is the average salary offered ?

Salary depends on your Work Ex. Interest, Perfromance, and the company you join as in Times Group Print , Times Internet Limited , Radio Mirchi, Times Now, Zoom, Times Business Solutions - Timesjobs.com etc...
However, a graduate from TSM enjoys a package higher than most people with perhaps a bt more of experience also in Media. Every Year the package is revised with the Market Realities and Current Levels in the company.


Who are the recruiters apart from the Times Group during placements ?

Campus placement is invited only from Bennett, Coleman Co Ltd. (BCCL) This however includes all the various companies under the banner i.e. Print, TV, Radio, Internet, Outdoors etc... Also, the placement is done across departments in the company ranging from Sales, Marketing, Stretegy, Private Treaties , Brand etc....


What is the course fee like ?

When i passed out it was Rs. 1.05 Lacs for the entire course which was actually returned to me as a scholarship when i topped the batch. Subsequently its been increased to Rs. 1.25 lacs. Current fees am not sure of. Will call up college tomrorow and post for your reference and ease.

Other questions shall be asnwered a bit later...running for a meeting.

,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
I know this is not AICTE approved , but does it have any other recognition as such ?

What is the course content like ? Does it emphasise mainly on the Media , Ads , Product and Brand Management fields etc ( similar to MICA's flagship marketing and communications programme )

I think i'll stop here for now .

Thanks

anvesh23 Says

first of all , i asked you to throw some light on this programme since i doubt if many people have heard of it .

I think it is generally very tough for anyone to answer 'general' questions.

can you tell me more about this one year PGP in Marketing , the prospects , industry recognition , placements etc ?

I don't think anyone can answer a general question like this. The answer to your question could be written in 50 words also and 5,000 words also. I hope you are not expecting someone to recite the complete prospectus of TSM verbatim for you here.

What is the average salary offered ?
Who are the recruiters apart from the Times Group during placements ?
What is the course fee like ?
I know this is not AICTE approved , but does it have any other recognition as such ?
What is the course content like ? Does it emphasise mainly on the Media , Ads , Product and Brand Management fields etc ( similar to MICA's flagship marketing and communications programme )

That's better :).

To everyone - When people from a certain institute volunteer to help out aspirants, the least aspirants can do is to do some minimum research on that institute and then ask to fill the holes :).

Cheers,

By the way I just did a google (google is my best friend for answers) and found the site for TSM .

Puys interested can visit this link for more details :
Times Centre For Media Studies

What is the average salary offered ?
Who are the recruiters apart from the Times Group during placements ?
What is the course fee like ?
I know this is not AICTE approved , but does it have any other recognition as such ?
What is the course content like ? Does it emphasise mainly on the Media , Ads , Product and Brand Management fields etc ( similar to MICA's flagship marketing and communications programme )

I think i'll stop here for now .

Thanks ,

What about the programe? Please help me by asking specific questions.

Prospects : Best Launch Pad to get into Media Marketing and Sales across country

Placements : 100% every Year : Mostly within various companies and departments of The Times Group on merit basis. If you apply outside directly it is also highly recognised. Most probably the guy interviewing you would be a TSM Passout also....

Alumni : Very Credible within the Media Industry as well as the world of Marketing as such.

post deleted !!

Alright all you Puys and Purls... (i guess)

You massiah is here....to enlighten you about all that you wanna know about TSM ... from the chaprasees to the muffin walla.... from the corridors to the secret cabinets....

The Lord of the TSMites is here...

Ok now that one was a bit over rated.

Anyway to break away from the monotony and formalities...Naina here to answer all your queries about TSM...

Shoot em up

P.s. My replies might take some time as I kill my time doing loads of work at a place called office....but still am there for you guys... :-D



Glad to be back here after long...

Cheers
ME!

Hi ,

There was an AD regarding this in Education Times yesterday .

can anyone tell us more about this one year PGP in Marketing ?

hey...plzz even i wanna know bout it....

guys plz post if anyone has even d remotest of ideas abt dis insti...also if anyone is applying here den plz post abt ur preparation plan......