The Official GK Thread for B-School Entrances 2007-2008

[getintoiimb]

well i gave the AIM IIFT yday ..
looks like my GK is not upto the mark ..
got to read more and more.
I WANT MORE

[getintoiimb]

try these..pretty simple

1. This lady has a world famous brand named after her. She died in 1929 at the age of 39 because of tuberculosis. Her father used her name on the products manufactured by him for good luck. Name the brand and the name of the lady

2. This CEO who managed this hardcore Indian brand had difficulty in getting a budget of Rs. 2 Lakhs cleared for advertising and promotion of the brand in the late eighties. This brand which gives international names of run for their money here in India now spends hundreds of crores on advertising every year. This brand basically started the concept of "topical" advertising in India through one of its products based on current national events and happenings. These ads continue till this day. Its competitors in one of the market segments is known as the Streets brand in Australia. Just name the brand. Extra points if you can name the ad agency that designs the "topical" ads for this brand and the name of its competitor brand in India.

[getintoiimb]

a few simple ones

1. What was founded by Herb Kelleher in 1973 in Dallas, Texas, USA?

2. The former chairman of Proctor & Gamble, Edwin L.Artzt got a nickname for his demanding and harsh treatment of his subordinates. How he nick-named?

3. Shasi Chimala sold his IT startup Indigo Technologies to Chennai based SSi technologies before eyeing into his new venture which is totally unrelated to his previous field. Name it?

4. Who endorsed the shaving product 'Erasmic', a brand owned by Hindustan Lever Limited, in 1970s?

5. In business context what is claimed to the fame of Ahus, a town in Sweden?

6. Which NRI businessman owns the Caparo Group?

7. Cannaught Plaza Restaurants and Hardcastle Restaurants have had the responsibility for the entry of Which MNC to India ?

8. N.Thanu got a double first class in BA from Loyola College, Madras. He worked as an illustrator in Ananda Vikatan and later with The Indian Express and Swarajya. Which famous organisation was founded by him?

9. Which indian industrialist owned Tail Winds limited?

10. What were bulit under the project 178 ?

[utsavmamoria]

maaru tek lo

1. This lady has a world famous brand named after her. She died in 1929 at the age of 39 because of tuberculosis. Her father used her name on the products manufactured by him for good luck. Name the brand and the name of the lady.Not getting this one

2. This CEO who managed this hardcore Indian brand had difficulty in getting a budget of Rs. 2 Lakhs cleared for advertising and promotion of the brand in the late eighties. This brand which gives international names of run for their money here in India now spends hundreds of crores on advertising every year. This brand basically started the concept of "topical" advertising in India through one of its products based on current national events and happenings. These ads continue till this day. Its competitors in one of the market segments is known as the Streets brand in Australia. Just name the brand. Extra points if you can name the ad agency that designs the "topical" ads for this brand and the name of its competitor brand in India.

AMUL

So much enthu because i belong to ANAND

daCunha Associates and the competitor is Unilever India

[utsavmamoria]

Maaru take

1. What was founded by Herb Kelleher in 1973 in Dallas, Texas, USA? Southwest Airlines

2. The former chairman of Proctor & Gamble, Edwin L.Artzt got a nickname for his demanding and harsh treatment of his subordinates. How he nick-named? Wrecking ball

3. Shasi Chimala sold his IT startup Indigo Technologies to Chennai based SSi technologies before eyeing into his new venture which is totally unrelated to his previous field. Name it? Qwikys coffee(One at Ascendas mall, chennai )

4. Who endorsed the shaving product 'Erasmic', a brand owned by Hindustan Lever Limited, in 1970s? Tony craig

5. In business context what is claimed to the fame of Ahus, a town in Sweden? Manufacturing base of absolut vodka

6. Which NRI businessman owns the Caparo Group? Lord swaraj paul

7. Cannaught Plaza Restaurants and Hardcastle Restaurants have had the responsibility for the entry of Which MNC to India ? McDonald's

8. N.Thanu got a double first class in BA from Loyola College, Madras. He worked as an illustrator in Ananda Vikatan and later with The Indian Express and Swarajya. Which famous organisation was founded by him? Brilliant tutorials

9. Which indian industrialist owned Tail Winds limited? Naresh Goyal

10. What were bulit under the project 178? Fiat Cars

[utsavmamoria]

Originally Posted by junoonmba

@ UTSAV..........
1) Which IT company has sponsored the Prize of $20milion for placing "Man on Moon" and doing some tasks there? IBM
Should not it be GOOGLe

Junoon bhai

Bang on target!!
It is indeed Google. I got carried away by the IT company tag
For info : Popular Science Blog - Google Sponsors $30 Million Lunar X Prize

Thankoo

[getintoiimb]

Originally Posted by utsavmamoria

Maaru take

1. What was founded by Herb Kelleher in 1973 in Dallas, Texas, USA? Southwest Airlines

2. The former chairman of Proctor & Gamble, Edwin L.Artzt got a nickname for his demanding and harsh treatment of his subordinates. How he nick-named? Wrecking ball

3. Shasi Chimala sold his IT startup Indigo Technologies to Chennai based SSi technologies before eyeing into his new venture which is totally unrelated to his previous field. Name it? Qwikys coffee(One at Ascendas mall, chennai )

4. Who endorsed the shaving product 'Erasmic', a brand owned by Hindustan Lever Limited, in 1970s? Tony craig

5. In business context what is claimed to the fame of Ahus, a town in Sweden? Manufacturing base of absolut vodka

6. Which NRI businessman owns the Caparo Group? Lord swaraj paul

7. Cannaught Plaza Restaurants and Hardcastle Restaurants have had the responsibility for the entry of Which MNC to India ? McDonald's

8. N.Thanu got a double first class in BA from Loyola College, Madras. He worked as an illustrator in Ananda Vikatan and later with The Indian Express and Swarajya. Which famous organisation was founded by him? Brilliant tutorials

9. Which indian industrialist owned Tail Winds limited? Naresh Goyal

10. What were bulit under the project 178? Fiat Cars

Righto!!
ALL RIGHT

[getintoiimb]

Originally Posted by getintoiimb

try these..pretty simple

1. This lady has a world famous brand named after her. She died in 1929 at the age of 39 because of tuberculosis. Her father used her name on the products manufactured by him for good luck. Name the brand and the name of the lady

2. This CEO who managed this hardcore Indian brand had difficulty in getting a budget of Rs. 2 Lakhs cleared for advertising and promotion of the brand in the late eighties. This brand which gives international names of run for their money here in India now spends hundreds of crores on advertising every year. This brand basically started the concept of "topical" advertising in India through one of its products based on current national events and happenings. These ads continue till this day. Its competitors in one of the market segments is known as the Streets brand in Australia. Just name the brand. Extra points if you can name the ad agency that designs the "topical" ads for this brand and the name of its competitor brand in India.

answers

1. The Brand Name is Mercedes – Benz and the name of the lady is Adriana Manuela Ramona Jellinek, also known as Mercedes Jellinek.

She was the daughter of Emil Jellinek (an automobile enthusiast and dealer) who used to race cars that were built by Gottlieb Diamler, Karl Benz and Wilhelm Maybach. He had the name of his daughter Mercedes, painted on the automobiles for good luck.Wanting faster race cars, it was Jellinek who spurred the development of the seminal 1902 DMG model that would be the first of the DMG Mercedes series, bearing the name of his daughter. After suggesting some design specifications, he promised to purchase thirty-six of the new DMG (Daimler Motoren Gesellschaft) model if Maybach would name the new 35-hp engine contained in it, the Daimler-Mercedes engine. A contract of five hundred and fifty thousand marks was made for these new models. Within weeks he contracted for thirty-six of another DMG model with 8-hp engines. He was granted an exclusive concession to sell the new DMG automobiles in Austria-Hungary, France, Belgium, and USA. That new model later would be named "Mercedes 35 hp" (in 1902) and it was a very important advance in automobile design. The contract called for delivery of the first automobile to Jellinek in the fall, but it did not reach him until December 22, 1900. He became obsessed with the name Mercedes and even had his name changed to Jellinek-Mercedes. Jellinek was invited to sit on the DMG board of directors, which he did from 1901 until 1909, when he retired from automotive activities in favor of diplomatic appointments.

2.The brand in question is Amul, the ad agency that makes Amul ads is Da Cunha Associates and its competitor (who in Australia is called Streets) is Walls/Kwality Walls.
The Amul Ad Campaign finds a mention in the Guinness Book of World Records as the longest running ad campaign ever in history. It has been there for 41 years now. The Amul butter campaign was launched in 1966 by Advertising and Sales Promotion Company (ASP). Kurian Kurian the then Group Head at ASP was in charge of the account. The account moved to Da Cunha Communications later which was founded by Sylvester Da Cunha. His son, Rahul Da Cunha, who was the then manager at ASP now heads Da Cunha Communications and the Amul account has been with them ever since. For over 15 years it was celebrated ad man and theatre personality Bharat Dhabolkar whose name was intrinsically tied to the Amul ads. He's moved on to other things a while back and today it is Rahul da Cunha along with writer Manish Jhaveri who are the creative inspirations behind these ads. In 2003, the then Vice-President, Mr. Bhairon Singh Shekhawat, conferred the "Dr Kurien Award" for 2001-02 on Mr. Sylvester Da Cunha. According to Business Line, the Chairman of Da Cunha Communications Pvt. Ltd., was given the award at the 33rd Dairy Industry Conference here "in recognition of creating unique brand images for Indian dairy products as well as keeping alive the Amul butter campaign for four decades".


enjoyyyyyyyy

[sid_dharth]

Originally Posted by getintoiimb

a few simple ones

1. What was founded by Herb Kelleher in 1973 in Dallas, Texas, USA? The world's first Budget airlines i.e. Southwest Airlines

2. The former chairman of Proctor & Gamble, Edwin L.Artzt got a nickname for his demanding and harsh treatment of his subordinates. How he nick-named? Wrecking Ball

3. Shasi Chimala sold his IT startup Indigo Technologies to Chennai based SSi technologies before eyeing into his new venture which is totally unrelated to his previous field. Name it? Quickys Coffee

4. Who endorsed the shaving product 'Erasmic', a brand owned by Hindustan Lever Limited, in 1970s? Tony Greig

5. In business context what is claimed to the fame of Ahus, a town in Sweden? Absolut Vodka is manufactured in this town

6. Which NRI businessman owns the Caparo Group? Lord Swaraj Paul

7. Cannaught Plaza Restaurants and Hardcastle Restaurants have had the responsibility for the entry of Which MNC to India ? McDonalds (I'm Loving it!!!)

8. N.Thanu got a double first class in BA from Loyola College, Madras. He worked as an illustrator in Ananda Vikatan and later with The Indian Express and Swarajya. Which famous organisation was founded by him? Brilliant Tutorials

9. Which indian industrialist owned Tail Winds limited? Naresh Goyal

10. What were bulit under the project 178 ? FIAT Cars viz Siena, Palio

Cheers!!!
Siddharth

[Abira]

Some GK questions from me.................

No. Question Answer

01 The first Prime minister of Bangladesh was - Mujibur Rehman

02 The longest river in the world is the -Nile

03 The longest highway in the world is the Trans -Canada

04 The longest highway in the world has a length of -About 8000 km

05 The highest mountain in the world is the -Everest

06 The country that accounts for nearly one third of the total teak production of the world is -Myanmar

07 The biggest desert in the world is the -Sahara desert

08 The largest coffee growing country in the world is -Brazil

09 The country also known as "country of Copper"is -Zambia

10 The name given to the border which seperates Pakistan and Afghanistan is Durand line

11 The river Volga flows out into the -Capsian sea

12 The coldest place on the eartn is -Verkoyansk in Siberia

13 The country which ranks second in terms of land area is -Canada

14 The largest Island in the Mediterranean sea is -Sicily
15 The river Jordan flows out into the - Dead sea

16 The biggest delta in the world is the -Sunderbans

17 The capital city that stands on the river Danube is -Belgrade

18 The Japanese call their country as -Nippon

19 The length of the English channel is -564 kilometres

20 The world's oldest known city is -Damascus

21 The city which is also known as the City of Canals is -Venice

22 The country in which river Wangchu flows is -Myanmar

23 The biggest island of the world is -Greenland

24 The city which is the biggest centre for manufacture of automobiles in the world is -Detroit, USA

25 The country which is the largest producer of manganese in the world is USA

26 The country which is the largest producer of rubber in the world is Malaysia

27 The country which is the largest producer of tin in the world is Malaysia

28 The river which carries maximum quantity of water into the sea is the Mississippi

29 The city which was once called the `Forbidden City' was -Peking

30 The country called the Land of Rising Sun is -Japan

31 Mount Everest was named after -Sir George Everest

32 The volcano Vesuvius is located in -Italy

33 The country known as the Sugar Bowl of the world is -Cuba

34 The length of the Suez Canal is -162.5 kilometers

35 The lowest point on earth is -The coastal area of Dead sea

36 The Gurkhas are the original inhabitants of -Nepal

37 The largest ocean of the world is the -Pacific Ocean

38 The largest bell in the world is the -Tsar Kolkol at Kremlin, Moscow

39 The biggest stadium in the world is the -Strahov Stadium, Prague

40 The world's largest diamond producing country is -South Africa

41 Australia was discovered by -James Cook

42 The first Governor General of Pakistan is -Mohammed Ali Jinnah

43 Dublin is situated at the mouth of river - Liffey

44 The earlier name of New York city was - New Amsterdam

45 The Eifel tower was built by -Alexander Eiffel

46 The Red Cross was founded by -Jean Henri Durant

47 The country which has the greatest population density is -Monaco

48 The national flower of Britain is -Rose

49 Niagara Falls was discovered by -Louis Hennepin

50 The national flower of Italy is -Lily

51 The national flower of China is -Narcissus

52 The permanent secretariat of the SAARC is located at Kathmandu

53 The gateway to the Gulf of Iran is -Strait of Hormuz

54 The first Industrial Revolution took place in -England

55 World Environment Day is observed on -5th June

56 The first Republican President of America was -Abraham Lincoln

57 The country famous for Samba dance is -Brazil

58 The name of Alexander's horse was -Beucephalus

59 Singapore was founded by -Sir Thomas Stamford Raffles

60 The famous British one-eyed Admiral was -Nelson

61 The earlier name of Srilanka was -Ceylon

62 The UNO was formed in the year -1945

63 UNO stands for -United Nations Organization

64 The independence day of South Korea is celebrated on -
15th August

65 `Last Judgement' was the first painting of an Italian painter named Michelangelo

66 Paradise Regained was written by -John Milton

67 The first President of Egypt was -Mohammed Nequib

68 The first man to reach North Pole was -Rear Peary

69 The most famous painting of Pablo Picasso was -Guermica

70 The primary producer of newsprint in the world is -Canada

71 The first explorer to reach the South Pole was - Cap. Ronald Amundson

72 The person who is called the father of modern Italy is -G.Garibaldi

73 World literacy day is celebrated on -8th September

74 The founder of modern Germany is -Bismarck

75 The country known as the land of the midnight sun is -Norway

76 The place known as the Roof of the world is -Tibet

77 The founder of the Chinese Republic was -San Yat Sen

78 The first Pakistani to receive the Nobel Prize was -Abdul Salam

79 The first woman Prime Minister of Britain was -Margaret Thatcher

80 The first Secretary General of the UNO was -Trygve Lie

81 The sculptor of the statue of Liberty was -Frederick Auguste Bartholdi

82 The port of Banku is situated in -Azerbaijan

83 John F.Kennedy was assassinated by -Lee Harry Oswald

84 The largest river in France is -Lore

85 The Queen of England who married her brother-in-law was -Catherine of Aragon

86 The first negro to be awarded the Nobel Peace Prize was -Ralph Johnson Bunche

87 The first British University to admit women for degree courses was LondonUniversity

88 The principal export of Jamaica is -Sugar

89 New York is popularly known as the city of -Skyscrapers

90 Madagascar is popularly known as the -Island of Cloves

91 The country known as the Land of White Elephant is Thailand

92 The country known as the Land of Morning Calm is -Korea

93 The country known as the Land of Thunderbolts is -Bhutan

94 The highest waterfalls in the world is the - SaltoAngelFalls, Venezuela

95 The largest library in the world is the -United States Library of Congress, Washington DC