[samsite]

Originally Posted by DeepakRao

One more real life scenario -

You are working as Sales Manager in a Jebel Ali free zone based mobile phone trading company which is part of one the foremost electronics retail company in the Middle East.

Due to the inherent instability of the mobile phone market the company has a strict policy of 100% pre-payment before shipment.

You have been approached by the one of the biggest companies in Europe (say Germany) with an order for 60,000 pieces of a mid-range model. Their only condition being, since they are dealing with you for the first time they do not want to send you full payment in advance. They want you to ship the goods to the Frankfurt airport where they will inspect the goods and only after satisfactory inspection they would transfer the payment.

You are very eager to go-ahead with the deal since the model being sold is not a fast moving model in Dubai and you want to get rid of the slow-moving stock. But the senior management is not ready to to take the risk as the amount involved is huge.

How will you convert the deal?

there can be quiet a few ways to go bout tis kind of problem but according to me the following can n will provide a decent solution.
well we al know we r in the world where information is everything so i wud just fix a meeting between the two parties i.e the top managment n the german company .obviously tis they can do while sitting in thr offices comfortably over the internet.it will make sure tht the topmost managment also gets indulged n will present perspectives of both the parties to each other widout being u as a middle men.often in business thr is tis kind of communication gap evident due to wich deals can not materialize.these problems can be solved by direct conversations n meetings.it is very probable tht the two parties develop a common concensus among them.
i know tis cant be the perfect answer cuz it doesnt satisfy me as it shud.so waiting for others to respond.
regards
sameer

[samsite]

<ding>
guys whts up????no comments or anything else.its been a few days now.i dont have any case study to review right now.if anyone of you has it please post it.

studying case study is my birth right.

c u guys
sameer

[krishmoon]

Originally Posted by DeepakRao

One more real life scenario -

You are working as Sales Manager in a Jebel Ali free zone based mobile phone trading company which is part of one the foremost electronics retail company in the Middle East.

Due to the inherent instability of the mobile phone market the company has a strict policy of 100% pre-payment before shipment.

You have been approached by the one of the biggest companies in Europe (say Germany) with an order for 60,000 pieces of a mid-range model. Their only condition being, since they are dealing with you for the first time they do not want to send you full payment in advance. They want you to ship the goods to the Frankfurt airport where they will inspect the goods and only after satisfactory inspection they would transfer the payment.

You are very eager to go-ahead with the deal since the model being sold is not a fast moving model in Dubai and you want to get rid of the slow-moving stock. But the senior management is not ready to to take the risk as the amount involved is huge.

How will you convert the deal?

Hi fellow pagals. am new to this forum......

Two very straitfwd suggestions hav already been posted vis-a-vis : Video conferencing and sending samples.
Like Jaz I too do not find the time constraint a major problem.

The major problem for the Dubai firm is in case of rejection of the goods. If the transaction is approved there would be no problem per se. A third solution that occurred to me is to negotiate a satisfactory initial payment fee that would include the price of transportation. this would work to the benefit of both firms and indeed would actually help push the case forward in favour of the sales. Also the Dubai firms backside would be covered as incase of rejection the downpayment would cover the transportation costs. Also since the Dubai firm seem to be confident about the satisfactoriness of the product in question, the German firm also should not have too bear any loss in case of approval.


This scenario does seem a little too idealistic to me but fior want of a better option.... am sending this. Waitng for the solution.


Edited:: another posible solution : Perhaps instead of transporting the goods it would be cheaper to get the German engineers hu wud be inspecting the goods to Dubai. once theyre satisfied and give the thumbs up, then the deal can proceed to both firms liking.
seems a much more realistic solution to me.

[krishmoon]

hey guyz...

wud someone post a new case study here.......

hey prassu, maybe u cud....

its been more than a week now... and no case study....

[jas_maverick]

For a change, lets discuss a case here, and not some case study that had happened, but smthing that is still a case

Case: Positioning of ITC's detergent brand

Now that ITC has decided to come up with its detergent brands, lets analyze it. ITC is not supposed to have a great marketing setup, but yes it does have a distribution channel set right. A closer look will take u to fact that most of the distributors are connected with bidiwaalas, kiosks, and some bigger places, not the one of FMCG grade. But it does have a rural presence with e-Choupal. So now how does ITC strategise to take on the tough competitors of the grade HLL and P&G?
I look forward the solution in terms of the strategy ITC needs to take for Sales and distribution, the model it will implement in same and where exactly does it position itself in the mind of consumer and how will it differntiate its product if it does.

[jas_maverick]

Seems like gud ol days of case studies are things of past

Will wait for few days more and then give solution

[ramachess1]

Yeah it is pretty disgusting to see that not many are intrested. Anyways here is my reply.

1. Promote in rural areas-
I have heard HLL asks fresh MBA grads to sell soaps in villages. That probably shows that the situation in rural areas is not as bad as before. Rural people are now open to such products.
Therefore the first strategy is to promote in rural market, even if it is done with a different brand name than the one in cities. This will ensure that this product is not a complete failure.

2. Now back to cities. With a strong distribution setup, a door-to-door marketing strategy may not be bad.
Also reduced prices in the beginning is a good strategy. A difference of around
30-40% ( compared to other detergents) in the beginning may force the general public to take note.
Of course, Some celebrity endrosements may help.

Diffrentiating from other brands - Low cost.

[ramachess1]

Originally Posted by jas_maverick

Seems like gud ol days of case studies are things of past

Will wait for few days more and then give solution

Here is a reality case study right between us.

Each person in pagalguy.com is connected to MBA, either as an aspirant or as an MBA student. Since the most important part of MBA is the case study, it is pretty obvious that case studies should be very popular in this forum. But somehow, we have had very lukewarm response.

So here is the ultimate case study.

What do you think should be done so that this thread is popular ?

I have some ideas too, but will post them after getting a few responses.

[jaismine]

Originally Posted by ramachess1

Here is a reality case study right between us.

Each person in pagalguy.com is connected to MBA, either as an aspirant or as an MBA student. Since the most important part of MBA is the case study, it is pretty obvious that case studies should be very popular in this forum. But somehow, we have had very lukewarm response.

So here is the ultimate case study.

What do you think should be done so that this thread is popular ?

I have some ideas too, but will post them after getting a few responses.

Gud effort...u r trying hard 2 make dis thread wrk
i'll tell u d probs i faced which kept me away frm posting....thogh it being a gr8 concept
1. d case studies wer toooooo long....thot of not spending so much tym on it....m talkin abt d earlier ones....if u cud underline or state d key points wud help
2. its abt reality....to post ur views u need 2 hav info abt wat is being stated in d case....not many of us wud hav dat i suppose....though v can put r opinions but i was confused as 2 how n whre 2 start frm
wat say?

[jas_maverick]

Originally Posted by jaismine

Gud effort...u r trying hard 2 make dis thread wrk
i'll tell u d probs i faced which kept me away frm posting....thogh it being a gr8 concept
1. d case studies wer toooooo long....thot of not spending so much tym on it....m talkin abt d earlier ones....if u cud underline or state d key points wud help
2. its abt reality....to post ur views u need 2 hav info abt wat is being stated in d case....not many of us wud hav dat i suppose....though v can put r opinions but i was confused as 2 how n whre 2 start frm
wat say?

Nice to see wat made ppl restrain from posting. Nice sight post hols
hmm lets see, i will leave ITC then for further responses, for now heres another simpler one.

And thanks a lot jaismine, though many ppl can simply criticize, i really appreciate ur post

New CASE

Hutch has recently changed its color to pink from very well recognized and high brand recollection of orange color.

1. Do u think that Hutch can maintain the same brand loyalty with new color and public will receive it well?

2. What problems do u see for Hutch in next 6 months?