ideas needed

[lucky_lokesh]

hi there buddies
well i am in a bit of a mess right now............... i am in between many assignment..................... and deadline is approaching very fast.............i have to make a marketing plan in which i have to launch a new product............ a product which has to be new and which can be marketed here in australia................ now the choices i have are..............either i can merge two existing product and make a new one.................... or i can innovate a existing product by 30%...........which acc to australian law will be considered new one............ or i can go for a futuristic product......................or i can go for some new servises .............or i can market a existing product in a new way................... right now i am not really able to think of any worthwhile product................. so please give some suggestions guys...................... you can pm them to me or reply here as well.

lokesh

[lucky_lokesh]

its look like i have to add an incentive ............. ok per idea i will give 20000 points............... but the suggestion should be respectable....................... ya i forgot to tell you that there is one more condition involved this plan should be operated from home only.............. so that to keep in check the finances.

[Psychodementia]

1 possible reason could be lack of sufficient inputs. The case study is too open ended for any delibrations.

For starters, what is the product ? And who are the target audience ? For all that I know, the "new" product could be selling colorful kerala lungis in Australia and hope it "catches up" as the latest fashion statement Hence unless you give us a framework, I think it will be hard to come up with anything fruitful.

HTH,

Arun

[lucky_lokesh]

well we actually dont have a set framework................. main condition are that the plan should be operated from home, it should be new product which has a potential demand in australia and can be marketed here.................... now according to lecturer the best way would be to ................... market a exisitng product in a new way..................... maybe like when cornflakes started marketing themselves as a snack rather then a breakfast cereal.................... something like that or it would be good if we could merge two existing product and make a new one............... i know this dont clear much but thats how the situation is ....................please guys give me some ideas..................

[Coolprincess]

Originally Posted by lucky_lokesh

well we actually dont have a set framework................. main condition are that the plan should be operated from home, it should be new product which has a potential demand in australia and can be marketed here.................... now according to lecturer the best way would be to ................... market a exisitng product in a new way..................... maybe like when cornflakes started marketing themselves as a snack rather then a breakfast cereal.................... something like that or it would be good if we could merge two existing product and make a new one............... i know this dont clear much but thats how the situation is ....................please guys give me some ideas..................

i think if ur existing product has demand in the market then merging it or innovating it will dilute the perception of the buyer. so i think u should try to market the product in a new way, maybe try out a new target segment or put it in a new segment altogether and the back up of some services could also be used.
(this is my take on the case. but frankly i dont know if i have understood what u really want to say and whether this has helped you in any ways. anyways atb and hope u complete ur assignment well. when assignment is done surely tell us what u actually did.)

[Achilles]

Hi,

As far as I gather, you aren't from Australia so to say so I guess it will make sense if you don't spend much time trying to understand the needs of the locals there and come out with a "path breaking" product concept. Focus rather on the Indian community, one you know like the back of your hand. Understand the kind of the stuff you are missing there...things you wont mind spending on. In other words, cater to a niche market...one you are familiar with and then carry on.

Of course, this is jus a suggestion. As far as suggestions for a product is concerned, how about pre-cooked Indian meals ? Indian snacks ? I'd think about it and mail you more.

- Achilles

[lucky_lokesh]

thnxs guys for your advise but the problem is that our professor has already told us that no food stuff items.............. and also to us international student that we cant concentrate on our own communicate................he probably instructed us this because he want us to get out of our respective countries mentalities and think like a australian marketiers............... anyway now the situation is that food stuff are out.............. there is one thing that our professor said that he would appreciate futuristic products.................. means products which can be made and used in future............ but not to be too far fetch like flying or time machine.............. the trick is that we have to market it from home ............. so we have to market it on small scale .................... perhaps through local stores.............. pls give some more ideas.............

[infernalFire]

hey

wht intellectual satisfaction are you lookin for?
wanna use others ideas ..
u want to impress ur prof ..oh is it??
even if u do manage to do tht..wil it really take u where u wanna b in life??