[jumbo5]

Please post some sources whereby i can get MARKETING CASE STUDIES with solutions.
they should cover -

retail,internet marketing,branding,advertising,fmcg,logistics,sale s

please paste the link to the website or ORKUT communities.

thanx!

[anarchy]

Originally Posted by jumbo5

Please post some sources whereby i can get MARKETING CASE STUDIES with solutions.
they should cover -

retail,internet marketing,branding,advertising,fmcg,logistics,sale s

please paste the link to the website or ORKUT communities.

thanx!

I dunno abt other colleges, but the cases given to us in our college are the intellectual property of our college..
So, I don't think I will be able to post them on a public forum!!
You would do better to ask them via pm to any of us

[jumbo5]

thanx for ur reply anarchy.

i want a source whereby i would get loads of case studies which r like for e.g..walmart case study,burger king etc. for practice purpose.

[dragthewaters]

orkut communities?

[Scorpio_19]

I have some cases from IBS on all fields like mktg/fin/sys, but don't have a scanner, unfortunately.

You can check out these if you like:

http://www.icmrindia.org/casestudies...?cat=Marketing

http://www.icmrindia.org/casestudies...ng/MKTG211.htm

http://www.icmrindia.org/index.htm

The Case Folio is a monthly mag. which covers the entire gamut of management cases.

http://www.iupindia.org/Case_Folio.asp

Take your pick. Happy reading.

[Dhondi]

I recently bought some marketing case studies from IBS Case Development Centre.
Toyota's 'Scion' (Guerrilla) Brand in US: The Market Positioning Strategies,
Audi’s New Marketing Strategy: The Audi Channel
A Dent in Wal-Mart's Public Image: The PR Strategy

and learnt a lot about Wal-Mart business practices, Audi Channel Mass marketing, Toyota's market positioning strategies.

for quality case learning, I suggest you IBS Case Development Centre or you can jump directly to marketing case studies...I hope it helps.

[@nee!]

Marketing | Download Placement Papers | MBA Research Projects

check this u wil find good ones

[ASHU.PANDEY16]

hi friends i need ur help...could tell me what all can be marketed..
for e.g
we can market goods,services,events and places...
what else can be marketed?
plz reply..

[priya_pune]

u can market
events (eg IPL)
experiences (eg essel world, chowki dhaani)
people (eg celebrities)
places (eg kerala is marketed as god's own country)
property (real assets or stocks)
organizations (eg an acad insti can market itself)
information (some cos sell info)
ideas (eg AIDS awareness campaign)
goods ( eg soaps shampoo)
services (eg airlines)