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May the joy, cheer,Mirth and merriment Of this divine festival Surround you forever.
“Happiness doesn't result from what we get, but from what we give.”
The joy of giving week is a week long "celebration" by the students of LIBA where we visit orphanages, old age homes and spread the joy.
The week ends with us inviting children from various homes to the college and entertaining the crowd with a cultural event.
A video showing few of the many visits made as a part of Joy of Giving(JoG) 2013.
If a picture speaks a thousand words then what about a video
Presenting to you a video by Kolkata Kingpins, the winners of the LIBA premier league(LPL) who have their reasons to say why they are "Proud to be a LIBAite"
Finance Conclave 2013 - 18th October, 2013:
The much awaited Finance Conclave 2013 of LIBA was organized on the 18th of October, 2013 at the LIBA Auditorium. The Theme this year was 'India- Will the Empire strike back?' . With the current global economic condition being substandard the theme was perfect, enabling students to get a better understanding of the current scenario, both from global and national perspectives.
The event was inaugurated by Thiru S.Krishnan, IAS, The Principal Secretary, Planning and Development, Government of Tamil Nadu. Thiru S.Krishnan enlightened the students about the crucial incidents in the world in the domain of Finance from the currency war of 1921, Germany to the Quantitative easing 3 in the US. He said that the major problem today is the perception. He said that we thought all along that we had conquered risk, but the fact remains that till now we don't realise where the risk lies.
After the inaugural address, Thiru Bobby Srinivasan, Professor of Finance, IFMR delivered the key note address. He gave valuable insights about the various crisis which shook the world in the 90's to the present, from the dot com crisis to the Quantitative Easing3. He said that we must realize that our economy is in a mess.
Soon after, the first session commenced with Mr. V.A George, President and CEO, Thejo Engg Ltd and Thiru B.Srinivasan, Dy FA and CAO, Southern Railways, delivering their address on the topic Currency volatility and its impact. They spoke about the various reasons of currency volatility and its impact. They said that volatility is the amount of risk or uncertainty about the size of changes. They also spoke about hedging, the reasons why it is done and the different hedging strategies.
The topic for the second session was ' The Commodity Markets in a turmoil' The speakers of this session represented the three communities which had the maximum knowledge about the commodity markets, namely the media, the investors and the auditors. They speakers were Thirumathi Rajalakshmi Sivam, The Principal Research Analyst, The Hindu business Line, who currently reporting on the NSEL scam, Thiru Shyam Sekhar, The President, The Tamil Nadu Investors Association and Thiru P. Anand, The President, Society of Auditors. The scams in the commodity markets like the NSEL were explained from different angles. The students were given an in depth explanation of the reasons of the scam, its cause and effect on the investors.
The afternoon session of the Finance Conclave began with the Quiz competition conducted by Thiru Pattabhi Ram, FCA, Partner, Yoganandh & Ram. Students from the top B-schools in India participated enthusiastically in the online preliminary of which the top 5 teams were shorlisted for the finals. The students from IIM Trichy bagged the first place.
The final session of the conclave dealt with the strategies to face the challenges.The speakers were M.Savarimuthu, The General Manager (REtd.), Indian Bank , Thiru M.S Kumar, The Chairman, Precimax Tech and Thiru S. V. Vijayraghavan, Visiting Faculty, LIBA. They said that a myriad opportunities lie behind these challenges and that it takes a persevering attitude and an optimistic mindset to look through the problems and to sail through it.
It was a highly enlightening day wherein every student was enlightened with inputs from the Finance stalwarts. The prizes were distributed in the valedictory function and a day in the world of finance came to a close.
The celebrations began with the lighting of lamp. The thiruvathira kali performed by the girls of F13 Batch was a feast to the eyes. Barath of the F12 batch entertained the audience with a Malayalam song.
The auditorium echoed with cheer and laughter. As the festival commemorates the yearly home coming Mahabali, the benevolent asura king, a student enacted the role. The Malayali manga the main event of the day was then conducted. Beautiful girls of the F12 and F13 batches were voted for by the audience and the competition began. Aarthi Anu of F13 bagged the title. Dr. Victor Louis Anthuvan conveyed the onam greetings and addressed the gathering. The tambola event was then organized and attractive prizes were given to the winners. The traditional Onam Sadya with paayasam served, gratified the taste buds of all. Tug of war between the first and second years was also held.
A very special day like Onam could not go without a celebration! And when celebrated laughter, cheer, fun and love abound.
LIBA proudly added a feather to its cap as it hosted its first-ever annual Marketing Conclave 'Mark-IT' on 27th September, 2013. The conclave comprised of several prominent speakers addressing the students on various dimensions of Marketing. The sessions throughout the day served as an opportunity for the audience to widen their horizons of Marketingknowledge.
The Conclave was inaugurated by Prof. M.J.Xavier, Executive Director, VIT following which he delivered the keynote address. In his address, Prof. Xavier stressed on how Marketing has evolved over time and the importance of Customer Differentiation. The first session on the theme Social Media Marketing hadLIBA Alumnus Ms. Anjali Pais, Vertical Head for Behavioural Training, Maersk Training India. She spoke about the value of celebrity influence and Word-of the Mouth marketing which affects a customer's buying decisions. The session also had another LIBA Alumnus Mr. Ramesh Ravishankar, Analytical Lead at Google India Ltd speak about the recent trends in Social Media Marketing. He said that the key purpose of using Social Media was to grab the user's attention and convert it to a sell.
The second session of the day was based on the theme Brand Management and was opened by LIBA Alumnus Mr. George Lazar, Brand Partner, Rediffusion Young and Rubicam. Mr. George quoted real life examples of the success stories of The Body Shop, Häagen-Dazs, Google, Hotel Saravana Bhavan and so on and showed how it was possible to build a brand without big bucks. Mr.Frank Ming-Cheng Lin, Director General, Taipei Economic & Culture Centre, Chennailectured on the topic 'Promoting Taiwanese Brands in India'. He spoke about the phases of branding transformation that Taiwan is going through and on how Taiwan was strengthening its ties with India by enforcing trade friendly regulations. LIBA Alumnus Mr. D. Charles, Senior Vice President – Sales & Marketing, Green Tree Homes and Ventures delivered atalk on Brand & Brand Equity. He provided insight to the gathering on how it was essential to project the truth about a product in the right way to seize the market.
The third session for the day on Rejuvenation & Hospitality was set in motion by Mr. Kowshik Bhattacharjee, GM Service Excellence, Apollo Hospitals. He stressed that customers judge a service based on courtesy and not efficiency. Another of LIBA's distinguished alumnus Mr. Thomas Ramapuram, Joint Director, Orange County Luxury Resorts talked about the emerging trends of Experiential Tourism.
The final session based on the theme Movie Marketinggot under way with Mr. Rajeev Kamineni, Executive Director, PVP Cinemas speaking about 'Movie Marketing – The NaanEe Way! In his address, he highlighted the fact that while a bad movie cannot be salvaged and a good one could reach everybody, an average movie could be turned into a blockbuster with the help of good marketing. Mr. AbiramiRamanathan, MD, Abirami Mega Mall spoke on Marketing of Movies and Theatres. The last speaker Mr.HariSubu, Filmmaker & Director of 'SuttaKadhai' spoke about targeting the audience and grabbing their attention using innovation and creativity.
On the whole, 'Mark-IT' was a huge success and an immense learning experience forthe budding managers of the future. Quoting Marketing Guru Philip Kotler's words “When we think that we finally understand Marketing, it starts a new dance and we must follow it as best as we can”. This was the essence of Mark-IT, LIBA's Annual Marketing Conclave for 2013.
Heya! m i d last year of my graduation.. can someone please tell me what's the kind of companies coming around 5lacs package. Please? Can I have a seniors contact number may be?
The part time courses in LIBA are very popular among the corporates in Chennai most of the top notch companies have their employees studying at LIBA the timings suit them and the crowd is also superb. There are many courses as such like the one year executive program, the three year program, the MDP, etc,etc.
Can u please brief about admission process for Part time PGDM?? Is there any reservations for Catholics ?? How many seats does it offer in total???
Can anyone tell me whether liba is offering full time pgdm progrm in evening.If so, is it worth studying in evening.
Hi puys...needed a bit of help finding the current cultural secratary of LIBA.We have our intercollege festival and i want to send invitations to your college.Can anyone please tell me a contact number or id?
PLODDER SaysHello all pguys I am a first year student at LIBA Chennai this year for the session 2007-09 and I want to share all the experiences and exposure that I have at LIBA so that people who have to apply to LIBA will find it easy to know things about LIBA well in advance before the entrances start.:)
can join LIBA through recommendations?
can we join LIBA through recommendations?
I have one Q: In any B school, students have 2 choose specialisation when they enter their 2nd year. Do everyone get what they opt for or some have to satisfy themselves with what they are given? I asked this because this decides our future and thought this would be important. What if many students opt for one particular specialisation? What would be done in that case?
PLODDER SaysGuys and gals who are ineterested in LIBA and want to know more about it can post replys and I will definitely reply to them....
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