buddy i have not done such thing but i will suggest you to have a study on
Rajasthan milk brand....it will help you a lot...because few initiatives of saras have been really very nice...and even after been rocked by so many scandals it is right at the top:cheerio::cheerio:
p.s.-Why this thread is so
I myself is from rajasthan! Had done some study SARAS but it being under RCDF and govt. nothing interesting they do. Infact these days since AMUL has come in Rajasthan their market is decreasing. anyways thanks for reminding of it. Will see recent happenings in their strategies.